Digital Marketing Executive

Our client, a leading language school are looking to recruit an experienced Digital Marketing Executive to join their team on a full-time basis. Reporting to the Head of marketing, you will be responsible for both the maintenance of existing business and the generation of new business within the school through the implementation of effective marketing techniques and tools to monitor and review both the local and international markets whilst maintaining best practices across internal and external platforms.

Your main responsibilities will include:

• Assisting in the development and implementation of strategies to build a lasting digital connection with our customers and partners including campaigns, events, digital marketing and PR
• Work closely with the head of marketing and sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations. 
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEMRush, etc.)
• Plan and monitor the ongoing company presence on social media (Facebook, Instagram, etc.)
• Be actively involved in SEM efforts (keyword, image optimization, etc.)
• Work with designers to produce materials of visual impact and within brand guidelines.
• Liaise with media, printers, and publishers as required and manage the production of marketing materials such as leaflets, flyers, posters and newsletters, brochures.
• Attend key international conferences.
• Utilize a range of digital marketing techniques including paid search

• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns, web optimisation and SEM
• Knowledge of web analytics tools (e.g. Google Analytics)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Native level of English is a must

• Proven experience in a similar role
• A recognized Marketing qualification