Digital Marketing Acquisition Specialist - Marketing & PR jobs in Malta - December 2024

Digital Marketing Acquisition Specialist

Aristocrat , Central Malta

Published on 26 Nov 2024

Expires in 15 days (26 Dec 2024)


We are seeking a results-driven Performance Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have extensive experience in managing and optimizing campaigns across Google Ads, Facebook Ads, Instagram, Bing, and programmatic marketing platforms. This role requires a data-driven approach to maximize ROI and achieve marketing objectives.

What You'll Do General: 

  • Manage the digital paid marketing activities of the company partners. 

  • Work according to the marketing strategy and the marketing plans, media and digital marketing mix. 

  • Work according to the partners brand style guide. 

  • Define and strengthen the brand's positioning, voice, and identity across all digital channels. 

  • Ensure consistent brand messaging and visual identity in all marketing materials and communications. 

  • Prepare weekly, monthly, quarterly and yearly reports 

 

Budget & Finance: 

  • Responsible for the relevant parts of the end of the monthly Partners marketing & finance process. 

  • Work according to the marketing budget, ensuring efficient allocation of resources across initiatives. 

  • Track and report on marketing expenditures, performance, and ROI. 

 

Digital marketing: 

  • Responsible for the Digital execution including paid search, social, programmatic etc. 

  • Responsible for the relevant design and content deliveries.  

  • Cooperate with the retention marketing team to allow holistic customer experience. 

  • Monitor results and pro-activity performs campaign optimization acquisition activities to keep results within the agreed objectives. 

  • In charge of relevant marketing competitive research and analysis.  

 

Development: 

  • Be part of the team to define and develop relevant marketing and measurement tools. 


What We're Looking For

  • This is a hands-on position. 

  • Ready to work overtime with partners from different time zones. 

  • Excellent written and verbal communication skills. 

  • Bachelor's degree in Marketing, Business, or a related field.  

  • 3+ years of experience in performance digital marketing, specifically with Google Ads, Facebook Ads, Instagram, Bing, and programmatic platforms.  

  • Proven track record of managing and optimizing digital marketing campaigns to achieve high ROI. 

  • Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Business Manager, Bing Ads, DSPs). Google Ads and Facebook Blueprint certifications are a plus. 

  • Strong analytical skills and experience with analytics tools such as Google Analytics.  

  • Ready to travel. 

  • Hybrid job. 3 days at the office. 

  • Advanced knowledge of computers and Windows Office Programs. 

  • Highly developed verbal, interpersonal, and written communication skills and able to relate to others, and maintain a friendly, professional, and courteous demeanor while assisting members and co-workers throughout the day. 

  • Demonstrated accuracy with consistent attention to detail. 

  • Possess independent judgment, discretion, and initiative in the absence of specific directions from management 

  • Thrives in a fast-paced, dynamic work environment and can work effectively and efficiently while maintaining a high level of member service 

  • Organized with excellent time-management skills 


Travel Expectations
None


​​​​​​​Company Summary Aristocrat Interactive   

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). 

About Aristocrat
Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.


​​​​​​​Our Values

  • All about the Player

  • Talent Unleashed

  • Collective Brilliance

  • Good Business Good Citizen

     


time
Full Time
Job Type
experience
Experienced (3 years +)
Experience Level
category
Marketing & PR
Category
industry
iGaming & Casinos
Industry


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