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Content Marketing Manager
As Content Manager within the Central function you should have a keen eye for data and research, have great relationship skills to be able to optimize and suggest content to drive conversion. Together with the team, you will be responsible to set the tone of voice and be a support for markets to turn to.
THE WOWAre you a Team player, supportive and respectful? Are you ambitious and dedicated with a passion for what you do?
At Betsson Group, it’s all about people. We work together, as a team, to achieve common goals and collaborate to succeed. We enjoy going to work because we have great colleagues. We challenge and support each other. We make everyone feel welcome by being open, friendly and social and we celebrate diversity.
A taster of what you'll be doing:- Source, brief and oversee all content (in all formats) across all marketing channels.
- Develop and champion the market tone of voice according to established branding guidelines.
- The development of a functional content marketing calendar.
- Working with and support regional content owners to measure and improve content driving marketing goals.
- Write storyboards for video, podcasts, and vlog productions.
- Provide guidance and creative direction to agencies when outsourcing content produced for the brand.
- Apply SEO strategy when producing content to maximize traffic equity.
- Co-ordinate and manage timelines with other content producers to drive core marketing goals globally and regionally.
- 4+ years in content marketing, preferably within iGaming, entertainment, or tech industries.
Strong writing, editing, and storytelling abilities. - In-depth knowledge of SEO best practices for content optimization.
- Proven experience in managing content production and coordinating with creative agencies.
- Excellent project management skills with the ability to juggle multiple priorities.
- Strong communicator with the ability to work cross-functionally and collaborate with global teams.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Experience in video and/or podcast production
- Spanish Language Knowledge
- Experience with Photoshop and Premier Pro
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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