Chief Marketing Officer ( CMO )

A client of ours specialised in the Retail and FMCG sectors, is looking to onboard a Chief Marketing Officer to join their growing team; The designated person will be working closely with Senior Management and the CEO and will oversee the execution of the company’s marketing and advertising initiatives:

Duties:

• Develop strategies to acquire new customers and retain existing ones, enhancing customer loyalty and lifetime value
• Monitor and report on marketing performance metrics, adjusting strategies as necessary to achieve financial targets.
• Develop and manage the marketing budget, ensuring optimal allocation of resources
• Implement customer feedback mechanisms to continuously improve the customer experience
• Ensure all marketing communications are coordinated to support marketing plan objectives, and are an effective expenditure of resources
• Develop and execute brand marketing initiatives to enhance the company’s image and reputation
• Oversee and provide direction for market and competitor analysis, and provide leadership, direction and management for the market research function
• Develop the annual marketing plan, strategies, tactics and resources necessary to achieve respective goals
• Make use of data analytics skills to ensure that relevant and accurate data concerning market and customer trends is available for long-term, financially feasible and sustainable data drive recommendations to the CEO
• Provide marketing skills and expertise to the company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics
• Handle business and market development, as well as market research and planning

• A proven track record of achieving results in well defined areas
• Strong leadership skills, and the ability to drive a team towards successful target achievements
• Proficiency in marketing software and tools (e.g., CRM, analytics platforms, digital marketing tools).
• Proven track record of developing and implementing successful marketing strategies and campaigns.
• Excellent communication and presentation skills
• Must have a native level of verbal and written fluency in English, and ideally in Maltese as well

• A Degree in an area pertaining to Marketing, with a postgraduate qualification will be considered an asset