Brand and Marketing Manager

One of our clients, a multidisciplinary professional services firm is looking to recruit a Brand and Marketing Manager to join their team. Your responsibilities will include; 

• Developing a marketing strategy and campaign plans to support the Firm’s growth objectives/business development efforts
• Preparing and managing budgets to run effective campaigns
• Managing all media assets in line with industry best practices and strengthening brand awareness across audiences
• Assisting in the definition of key messaging for custom audiences
• Ownership of the firm’s website and all content that is published on it
• Developing and implementing a Search Engine Optimisation (SEO) plan
• Defining and launching online advertising campaigns such as Pay-per-click (PPC) campaigns
• Seeking and managing PR opportunities across online and offline channels
• Taking overall responsibility for the Firm’s brand and communications function across online and offline channels including events and publications
• Managing and updating the Firm’s e-mail database, adhering to the GDPR best practices
• Understanding the business of the Firm to assist in defining custom audiences and targeted messaging
• Analysing data and insights acquired from marketing initiatives in fulfilment of these objectives
• Planning and budgeting for key industry events
• Collaborating with internal departments on specific projects requiring marketing communications
• Provide leadership and direction to the marketing team.