General Manager - FMCG

About Our Client
Our Client is an international organisation entering the Maltese FMCG market with a forward-looking product offering. The business is focused on establishing a strong and sustainable local footprint through effective commercial execution, reliable operational structures, and strategic partnerships. The Company is building a high-performing team to support its growth ambitions and long-term market development.

Role Overview
The General Manager will take full ownership of the Company’s operations in Malta, driving commercial success, operational efficiency, and team performance. This role requires a commercially minded leader who can shape strategy, build local structures, and ensure effective execution across sales, distribution, retail development, and partner engagement. The position is highly hands-on and central to the successful launch and scaling of an international FMCG brand in the local market.

Key Responsibilities

• General Management: Oversee the Malta operation, ensuring all commercial, operational, logistical, and people-related activities are aligned with strategic objectives and delivered effectively.
• Commercial Strategy: Design and implement the local growth strategy, set performance targets, track KPIs, and lead initiatives that drive sustainable revenue and market expansion.
• Market Entry & Development: Lead the introduction and positioning of the product locally, identifying growth opportunities, strengthening brand visibility, and improving market reach and penetration.
• Distribution Oversight: Manage end-to-end supply and distribution processes, ensuring efficient stock handling, warehouse coordination, compliance adherence, and consistent product availability.
• Retail Expansion: Identify and support opportunities for physical retail presence, contributing to store planning, operational setup, and ongoing performance optimisation.
• Key Account & Partner Management: Build and maintain strong relationships with distributors, retail partners, and commercial stakeholders while ensuring effective agreements, execution standards, and in-store performance.
• Brand & Supplier Coordination: Act as the main local liaison with international brand owners and suppliers, ensuring alignment on commercial plans, operational expectations, and brand standards.
• Sales Performance Management: Monitor performance across all channels, evaluate results against targets, and implement corrective actions to improve outcomes and return on investment.
• Operational Coordination: Ensure smooth coordination between logistics, compliance, inventory flow, and customer-facing operations to support consistent business delivery.
• Team Leadership: Recruit, lead, and develop the local team, setting clear expectations, fostering accountability, and promoting a strong performance-driven culture.
• Reporting & Governance: Provide structured reporting to senior leadership, including commercial updates, operational insights, market intelligence, and strategic recommendations.

Qualifications, Skills and Attributes

• Education: A Bachelor’s Degree in Business Management, Marketing, Finance, or a related discipline is required.
• Experience: At least five years of experience in commercial leadership, business development, operations, or general management, ideally within FMCG, retail, distribution, or product launch environments.
• Language Skills: Strong command of English is essential. Knowledge of Maltese will be considered an advantage.
• Communication Skills: Excellent written and verbal communication skills with the ability to influence stakeholders, negotiate effectively, and present ideas clearly and confidently.
• Interpersonal Skills: A collaborative and approachable leadership style with the ability to build strong internal and external working relationships.
• Technical Skills: Proficiency in MS Office tools, particularly Excel, PowerPoint, and Word. Familiarity with CRM systems or reporting/BI tools will be considered an asset.
• Organisation: Strong planning and coordination abilities with the capacity to manage multiple priorities in a fast-moving environment.
• Self-Motivated: A proactive, hands-on approach with the ability to adapt quickly, take initiative, and drive results independently.
• Problem-Solving: Strong analytical thinking with the ability to assess challenges, identify practical solutions, and make sound business decisions.

What's on Offer

• Compensation: A competitive salary package aligned with the seniority and responsibility of the role.
• Working Hours: Standard full-time hours apply, with flexibility expected according to business needs and operational demands typical for the position.
• Other Benefits: A benefits package including performance-based incentives, mobile and travel support, and additional perks in line with Company policy.
• Career Development: Strong opportunities for long-term growth within an expanding international FMCG organisation.

What Heroix Offers

• Confidentiality and Discretion: Your job search will be handled with the utmost confidentiality and professionalism.
• CV Review: Receive candid & constructive feedback to enhance your CV.
• Interview Planning: Get personalised prep sessions prior to your interviews.
• Cultural Fit Assessment: Understand the company culture to ensure it's the right environment for you.
• Long Term: Gain insights into the role and company for a long-term, stable career move.
• Exclusive Opportunities: Access a broader range of job opportunities.
• Personalised Candidate Profile: Stand out with a detailed profile highlighting your strengths and skills.
• Ongoing Support and Guidance: Benefit from continuous support throughout your job search process.
• Networking Opportunities: Leverage our extensive network of industry contacts for exclusive positions.
• Time Efficiency: Save time and effort with our efficient and effective recruitment strategies.
• Tailored Job Matching: Find the perfect fit with customised job matching based on your skills and career goals.
• Feedback Loop: Stay informed and engaged with regular updates and feedback on your application status.

• LinkedIn
• WhatsApp
• Facebook 
   

Licensed and regulated by the Government of Malta under DIER Agency Licence No. 00412-2025