Senior Marketing Executive (Dutch Language)

Job vacancy: Senior Marketing Executive (Dutch Language)

As a Senior Marketing Executive, you will support the paid marketing strategy and delivery across bet365’s Netherlands activity. The successful candidate will be experienced at working across large-scale, multi-market campaigns across both branding and performance objectives.

The Senior Marketing Executive will support the planning and execution of performance marketing campaigns in order to effectively promote the brand whilst achieving customer acquisition and retention goals. Reporting to the Marketing Manager, you will work in a team of multi-lingual executives optimizing campaigns across Europe.

The role will offer an opportunity to work on market-leading campaigns across multiple platforms, interacting internally and externally (Google, Microsoft, Facebook, Twitter, and Snap to mention some) to build successful marketing campaigns.

Requirements:

• Fluent/Native Dutch verbal and written communication skills
• Proficiency in English
• Experience working with enterprise-level (account managed) paid marketing accounts is essential
• Strong knowledge of performance marketing advertising interfaces across Google Ads, Twitter Ads and Facebook Ads
• In-depth knowledge of Google Analytics
• Meaningful experience working with performance marketing and media metrics
• Strong communication, collaborative working and numerical skills
• High attention to detail and ability to multitask (working across multiple campaigns and objectives)
• Experience working autonomously within a large team setting, with strong interpersonal skills
• Experience in a sports or gaming business is a plus
• Advanced excel skills preferred.

Responsibilities:

• Delivering best-in-class responsible advertising
• Working directly with dedicated account management teams of the relevant paid marketing platforms, such as Google Ads, Microsoft Ads and Apple Search Ads, to deliver industry-leading campaigns
• Planning, delivering and reporting on large-scale advertising campaigns
• Supporting the Marketing Manager across Paid Search channels (Google Ads, Bing Ads, and Apple Search Ads)
• Supporting Paid Social channels (Facebook Ads, Twitter Ads, and Snap Ads) across performance and branding objectives
• Optimising performance marketing investment based on data and channels to improve overall performance
• Overseeing the end-to-end implementation including set-up, management, analytics, tracking and reporting of paid marketing accounts
• Supporting the day-to-day execution and optimization of paid marketing campaigns across the bet365 business lines
• Delivering a clear paid marketing strategy, working with the relevant platforms on a test and refining the approach, which delivers on the key KPIs.

*By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Policy which can be found on bet365's website.

bet365:
bet365, one of the world's leading online gambling companies, is a driving force in the development of enterprise and Internet technology. Established by Denise Coates CBE in 2001, we have rapidly grown into a global operation employing over 4,300 people and delivering an unrivalled online experience to more than 45 million customers and 20 languages. Initially, we began by offering online Sports betting but with forwarding thinking leadership we chose to focus our attention on In-Play betting. The gamble paid off and enabled us to forge our market-leading position. In-Play has been fundamental to our success and remains the cornerstone of a business which, in 2017/18, saw £52.6 billion taken in Sports wagers with up to 2 million markets on-site at any one time. Our game-changing In-Play betting product and comprehensive sports Live Streaming service covering 140,000 events a year are complemented by our offerings in Casino, Poker, Games, Vegas and Bingo. Innovation continues to be our lifeblood and we pride ourselves on the standards of customer service we deliver. Driven by a shared vision to be the best in our industry, a technology team in excess of 1,000 people work in-house to provide the technological advances that enable us to maintain our leadership position. Giving our teams the freedom to innovate is essential to our success. Our award-winning business has worked hard to cultivate a culture of creativity where good ideas and a techno-entrepreneurial attitude are encouraged and rewarded. Today we continue to push technological boundaries and break new ground in software innovation.