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Email Marketing Specialist | CRM & ESP
The Wow
As the CRM Communications Customisation Manager, you support internal email marketers to maximize value from the email marketing channel by providing innovative templates, custom solutions and best practices. Your expertise guides campaign teams how to output engaging, optimised email communications in an efficient and scalable way. In our continuous improvement culture, you look together for opportunities to further boost conversion rates. You champion excellence and innovation in email marketing.
· Serve as the internal expert and support on advanced email creation, coding techniques (HTML, CSS, AMPScript), and customisation possibilities.
· Train and empower coordinators, equipping them with the skills and tools to independently customise and optimise emails and landing pages.
· Drive innovation and excellence by leading advancements in email and landing page design, functionality, and scalability to stay ahead of the competition.
· Build scalable ESP setup and workflows that streamline and automate email operations, supporting the company’s growth and enhancing efficiency.
· Collaborate with design and campaign teams to create eye-catching, responsive, modular email templates.
· Configure email templates/modules in the ESP to enable a customisable and scalable setup.
· Implement new features using advanced coding techniques and third-party tools.
· Develop and maintain landing page templates, ensuring they meet regional and central team needs.
· Troubleshoot and resolve email and landing page issues, ensuring smooth operation.
· Document and track system changes for consistency and reference.
What we are looking for
· 2-3 years experience in a similar role
· Prior experience with Salesforce Marketing Cloud, Xtremepush, Wordpress
· Proven experience in HTML/CSS coding (MJML is an asset)
· Knowledge of AMPScript, (SSJS, Javascript, Liquid, Handlebars is a plus)
· Good understanding of API and JSON
· Great communication and interpersonal skills
·University level Bachelors degree (Marketing, IT or similar)
Challenge accepted?
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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