Paragon Europe in Malta is looking to recruit an SEO/SEM Executive to manage all search engine optimization and marketing activities and will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI for one of our clients within the Legal and Corporate services industry on a full-time basis.
A typical day might include:
Executing and testing, collecting and analyzing data and results, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimizing and copying and landing pages for search engine marketing
Performing ongoing keyword discovery, expansion and optimization
Researching and implementing search engine optimization recommendations
Analyzing competitor advertising links
Developing and implementing a link building strategy
Working with the development team to ensure SEO practices
Working with editorial and marketing teams to drive SEO in content creation and content programming
Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
You are good at:
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g., Google Analytics and others)
Knowledge of ranking factors and search engine algorithms
Keeping track of trends and best practices in SEO and SEM.
You also possess:
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
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