Chief Customer Intelligence Officer - Marketing & PR jobs in Malta - December 2020

Chief Customer Intelligence Officer

at

Konnekt
JOB TYPE: Full Time JOB LEVEL: Management
CATEGORY:
Marketing & PR

A new role of Chief Customer Intelligence Officer within the Financial Services Industry has arisen. The primary focus of this position is to leverage marketing practices and tools to support the business in maximizing customer value and profitable customer behavior. Reporting to the CEO you will be responsible for: 

  • Supporting business leaders to design, implement, steer, and revise marketing campaigns in a continuous improvement logic, also making use of Data Science tools/ competences
  • Driving profitable customer behavior, also supporting business verticals on customer journey improvements
  • Proposing, tracking and periodically discussing with business leaders operational KPIs to monitor the development of customer experience and satisfaction
  • Providing insights on the latest market trends and customer base behaviors to identify and finetune customer related issues and opportunities
  • Driving constant improvement and enrichment and improvement of CRM in partnership with IT function

Education & Experience 

  • A solid academic background (preferably on quantitative subjects) and at least 10 years’ experience in marketing/ analytics positions
  • Successfully demonstrated superb analytical and conceptual knowledge and a highly structured work method
  • Proven expertise in marketing principles, brand, product and service management and CRM platforms and processes
  • Knowledge of marketing strategies, including propensity modeling, bespoke targeted customer marketing campaign designs, cost-effectiveness assessment and value-based outcome reporting

Skills

  • High energy levels, stress resistance and cultural openness
  • Having entrepreneurial and proactive management skills and a can-do attitude
  • Reliable and dependable in a fast-paced environment

Job Reference Code: XH206

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