PPC Executive - Mata - Marketing & PR jobs in Malta - July 2019

PPC Executive - Mata

25,000-30,000 Per Year
Posted date 02/07/2019 |
Closing date 23/08/2019
Full Time Experienced

In this position of a PPC Executive (Pay Per Click) you will  run PPC campaigns and monitor paid search budgets. You should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
 

Responsibilities

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing, Yahoo)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

Requirements

  • Proven experience as a PPC Execeutive or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook,Bing, Yahoo)
  • Working knowledge of analytics tools (Google Analytics)
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills in English both written and spoken
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
  • Currently living in Malta

    Job Reference - WT706

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