SEM Specialist at AX Business Unit - Marketing & PR jobs in Malta - June 2019

SEM Specialist at AX Business Unit

Central Malta

Digital & Social Media marketing
Posted date 28/05/2019 |
Closing date 22/07/2019
Full Time Experienced

AX Business Unit in Malta is seeking to recruit an SEM Specialist to join their team on a full-time basis. 

Job description:
The role objective is to manage all our pay-per-click (PPC) marketing activities within the Marketing team. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Bing, as well as other search and display marketing engines. The SEM Specialist will effectively manage the paid search budget and work with the Marketing team in order to maximize ROI, drive traffic, and customers.


  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns;
  • Track, report, and analyse website analytics and PPC initiatives and campaigns;
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
  • Optimize ads and landing pages for paid search engine marketing campaigns;
  • Perform ongoing paid keyword discovery, expansion and optimization;
  • Research and analyse competitor advertising links;
  • Assisting the content team in the creation of high quality, informative SEO content;
  • Carrying out detailed keyword research according to the latest keyword strategies;
  • Keeping up to date with the most recent developments in the latest trends and best practices in search engine marketing (SEM);
  • Paying particular attention to any significant Google algorithmic changes;
  • To train, coach and support any colleague.

  • Good working knowledge of website analytics tools (e.g, Google Analytics and others);
  • Well-versed in performance marketing, conversion, and online customer acquisition Eager to perform and achieve results through SEM & SEO activities;
  • Proven SEM experience and success managing PPC campaigns across Google, and Bing;
  • Ability to create a keyword strategy;
  • Knowledge in using SEMrush software;
  • Strong analytical skills and experience in generating SEM reports;
  • Familiarity with A/B and multivariate experiments;
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.

Interested candidates are requested to send a detailed C.V., together with a covering letter.

AX Hotels Business:
AX started in 1975 in construction. The company was awarded a couple of landmark building and civil engineering contracts and by mid-eighties, it was already a well-established construction company with Malta’s largest hard rock quarry, the largest pre-cast and pre-stressed concrete plant on the island. Development was a natural diversification for the company. AX group developed individual terraced houses, large scale residential blocks, office blocks, hotels, restaurants. And in 1982 AX ventured into hospitality with AX Sunny Coast 4-star complex in Qawra being its first investment.  And soon after the Group inaugurated the largest hotel in Malta, the 4-star AX The Seashells at Suncrest Hotel. Today AX hotels manage 6 hotels including the 4-star AX The Victoria Hotel, a 200 year Palazzo Capua and 5-star city designer hotel in Sliema – AX The Palace. In 2017 AX hotels launched its lasts edition – AX The Saint John Boutique Hotel in Valletta and in 2019 they will be opening one more in Merchant Street. In 2015 AX Group launched the first retirement village on the island redefining the later lifestyle with the luxurious Hilltop Gardens and Simblija Care home in Naxxar. Today the AX Group of companies is a household name in Malta. It’s synonymous to landmark constructions and developments such as the superstructure Parliament in Valletta or restorations like the Birgu ditches. It’s a shareholder in the Valletta Cruise port and Valletta Waterfront and plans to launch the UNESCO approved tunnel underneath Valletta connecting Birgu and Sliema in the coming years.

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