Marketing, PR and Social Media Executive - Marketing & PR jobs in Malta - December 2018
Hammett's Collection

Marketing, PR and Social Media Executive

Market Research,
Public Relations,
Digital & Social Media marketing
Full Time Experienced
Hammett's Collection, Malta is looking to recruit a Marketing, PR and Social Media Executive to join their team on a full-time basis. The role consists of the design, execution, monitoring and evaluation of Annual Digital Strategy for all properties in line with the annual Marketing strategies for the Collection. In turn, creating and managing social media strategy, managing all aspects of our website, optimizing our presence on all social networking sites and managing our media asset library. 

Personal Attributes: 
  • Strong interpersonal skills with the ability to run multiple projects at a time
  • Work efficiently under pressure and meet Company deadlines
  • Excellent verbal and written communication across a variety of traditional and digital channels
  • Ability to facilitate and drive collaboration across all levels of the organization
  • An in-depth understanding of all major social platforms, including Facebook, Twitter, Instagram, YouTube etc
  • Deep understanding of online reputation management as it pertains to social media and review sites
  • Strong analytical skills with the initiative to resolve issues effectively and seek opportunities to improve existing processes
  • Strong strategic and critical thinking
  • Ability to work independently and flexible
  • Attention to detail and accuracy
  • Proactive and resourceful with a ‘can-do’ attitude and problem-solving capabilities
  • A real passion for good food and events. 

Job Requirements:
  • Establishing a fruitful, efficient and effective day-to-day communication with all restaurant Managers and the Managing Directors providing technical and social
  • media guidance on day-to-day posting
  • Ensuring brand consistency using brand guidelines and through collaboration with the internal design department
  • Developing and expanding community (influencers outreach); forming key relationships with influencers across the social media platforms
  • Compile and analyze monthly performance reports covering organic, paid and direct booking strategies. Evaluating activity, tweaking current strategies according to results outlining learnings and recommendations for changes in the social media strategy
  • Monitoring trends in social media, ie: tools, applications, channels, design and competitor strategy. 

Essential Duties:
Marketing Management:
  • Market Research
  • Strategic Planning
  • Media
  • Management
  • Asset Management
  • Brand Management
  • Budget Management
  • Weekly general management meetings 
  • Monthly reporting. 
Public Relations Management:
  • Press release generation and dissemination
  • Consistent liaison with press representatives and influencers ensuring best coverage Vs. Rates
  • Content management on websites
  • Dissemination of news to influencers, bloggers, press articles, interactive content
  • Executing PR strategies pertaining to events.

The candidate must have a minimum of 2 years proven experience in the same and/or similar field including:
  • Experience in developing strategies across social media and digital marketing areas
  • Experience in outreach, sales, grassroots, social media, digital PR, buzz building and building sustainable communities
  • You have to be a social media power-user and have a proven background building a quality online following for a business
  • Experience using social media analytics tools and the ability to tweak marketing strategies based on findings
  • Creative skills for contributing new and innovative ideas
  • Ability to create cutting-edge social media and digital marketing content
  • Writing, blogging and proofreading ability
  • Experience with social advertising platforms such as Facebook, Twitter & YouTube
  • Experience in managing website content. 

Hammett's Collection:
Hammett’s Collection is a group of novelty restaurants and establishments founded award-winning Chef and restaurateur Chris Hammett. All establishments in the Hammett’s Collection are renowned for providing unique dining experiences and excellence in quality cuisine in prime locations around Malta. The award-winning quality of our offering is owed to our elite kitchen brigades and our impeccable service staff whether it’s catering for events or creating novelty dining experiences.
Hammett’s Collection is comprised of three establishments: Hammett's Maċina Restaurant, a fine-dining restaurant in Senglea, The Sheer Bastion, an events venue set atop 16th Century bastions at the Cugó Gran Macina Grand Harbour and Hammett's Gastro Bar offering a social, plates-to-share dining experience in Sliema.

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