Due to continued growth, Altaro in Malta is looking to recruit a Marketing Automation Specialist to join their team on a full-time basis. The ideal candidate will manage campaigns targeting 200,000+ contacts and head our lead nurturing and marketing automation initiatives.
With more than 40,000 customers and 9,000+ partners worldwide, they are expanding at a rapid pace and are looking for an individual with expertise in lead nurturing (automation) and email marketing. Forming part of the Marketing Department, the Marketing Automation Specialist is responsible for working with their marketing automation and sales CRM platforms to plan, execute, monitor and tweak world-class lead nurturing programs and demand generation campaigns.
The role involves examining the customer and partner journeys, mapping content accordingly and handling lead management (and scoring) as well as flow between the different platforms and databases involved. In this role, you will also own our email marketing and lead nurturing efforts, ensuring that we keep up to date with best practises relating to email marketing developments, Sender Score/reputation management, list management/hygiene and GDPR compliance. Furthermore, you will be responsible for AB testing to continuously improve and develop email campaign performance. The ideal candidate possesses a combination of strategic and tactical skills, including communications, marketing and sales process acumen, and use of metrics and analytics.
Founded in 2009, our company has grown rapidly over the years and continues to do so with our flagship solution Altaro VM Backup, which is rapidly gaining traction as the natural choice for Hyper-V and VMware VM backups. Altaro VM Backup was born out of a need which we ourselves faced in the early days of Altaro. Backing up and restoring VMs was a needlessly complicated process without the use of a 3rd party tool while existing backup solutions were over-complicated to configure and use, expensive and let us down in times of trouble. We decided we could do better. More than 40,000 votes of confidence from customers (and raver reviews) confirm we were on to something. We're proud of the fact that thousands of businesses and Partners worldwide choose to rely on Altaro, excited by our fresh take on backup software, by their experiences with our Support team and by the number of times our software has already bailed them out.
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