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CRM Manager - Live Casino Global Promotions
Excellent opportunity to join Betsson Group as our new CRM Manager - Live Casino Global Promotions.
THE WOWBetsson Group is seeking a self-driven and detail-oriented CRM expert with a "can-do" attitude to join our Central CRM department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.
In this role, you are responsible for ensuring the successful end-to-end delivery of Live Casino Global Promotions designed to engage and entertain the group’s wider customer base beyond the game play. In this role you are responsible for promotions such as Live Casino tournaments and prize draws, all with big headline prizes aimed to offer an attractive ‘shop window’ to achieve brand loyalty.
THE CHALLENGE:You will definitely be busy! Here is a taste of what you will be involved with:
- Live Casino Promotions Calendar: Design the CRM global promotions calendar, focusing on above-the-line, open-to-all, onsite campaigns.
- New Games & Network Promotions: Work closely with Central Gaming, who are the liaison point with our third-party game suppliers, to leverage new game launches, exclusive deals, and network promotions.
- Project Management: Use JIRA to efficiently manage global promotions projects and tasks, and to maintain effective communications with all teams and relevant stakeholders.
- Engagement: Boost campaign participation by experimenting with creatives, copy, layouts, channels, reward types, and reward values.
- CRM Budget & Optimisation: Manage the CRM spend budget for global promotions, collaborating with CRM Analytics to continuously fine-tune campaigns to achieve improved customer retention and performance.
- Leadership: Lead a team of CRM Coordinators responsible for flawlessly executing global promotions across all CRM channels. Motivate and guide the team by setting clear goals and objectives, addressing knowledge gaps, and arranging CRM training as needed.
- Quality Assurance: Ensure that all global promotions are executed on-brand with high quality output, whilst maintaining Betsson Groups high standards for competition fairness and integrity.
- Localisation & Compliance: Optimise CRM plans to be relevant and localised for each market and collaborate with local market teams to understand competitor activity, regulatory requirements, limitations, and local trends. When required, run highly localised onsite promotions in collaboration with a local market.
- Process Improvement: Identify opportunities for campaign and process improvement within your team and the broader department, quantify their impact, and drive implementation.
- Cross-Team Collaboration: Keep acquisition and regional teams informed about big headline promotions suitable for external marketing channels. Work closely with the Support team to optimise campaign customer journeys to reduce contact-drivers.
- Minimum of 4 years’ CRM experience, ideally from a similar role in the igaming industry.
- Experience from working in a multi-brand and/or multi-market environment.
- Proven people management experience.
- Good understanding of player bonuses and incentives.
- Excellent ability to interpret CRM data and derive actionable insights.
- Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush.
- Genuine interest in the Live Casino sector with a deep understanding of the Live Casino products offered by Evolution, Pragmatic Play, Playtech and Religa,
- Strong project management skills, enabling you to handle multiple campaigns and tasks concurrently.
- Results-driven and customer-focused mindset.
- Excellent written and verbal skills in English.
- Proficiency in Spanish, Portuguese, Greek, Latvian, Polish, or one of the Scandinavian languages is a significant plus.
- A degree (or equivalent) in marketing, economics or business
Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.
We offer numerous challenges where your skills will be put to good use! We encourage innovation, independence and celebrate success where you will be part of multi-cultural and diverse company, with people from all over the world.
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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