Social Media Lead

Beacon Media Group Ltd is looking to recruit a Social Media Lead, who is responsible for planning, creating, distributing, and monitoring content across its social media channels, including Facebook, Twitter, Instagram, TikTok, and LinkedIn. The key competence determines how effectively content created by the newsroom of Newsbook.com.mt and by the audio-visual radio station 103 Malta’s Heart, is repurposed and maximized to portray our brand values online.

Job Role:
The post of the Social Media Lead will enable the digital team to improve its social media presence and help enhance results in key areas, including traffic to the news website, better conversions of listeners on the radio station, and better engagement overall. Due to the nature of the industry we work in, flexibility is required for this role to meet the exigencies of the newsroom as they may arise.

The main responsibilities of a Social Media Lead include:

• Analyzing past social media activity and recommending social media strategy accordingly
• Define quarterly and yearly KPIs together with the Digital Media Manager.
• Use social media marketing tools to optimize content, as well as monitor campaigns and analyze data
• Monitor SEO and web traffic metrics, in in-line with social media KPIs
• Establish relationships with social media influencers related to our field
• Communicate effectively with team members.

Must-have skills of the Social Media Lead include:

• Developing quarterly social media strategy for owned channels
• Distributing and maximizing news content developed by Beacon Media Group
• Engaging with readers, listeners, and followers
• Optimizing social media content for maximum exposure, including geo-tagging, profile tagging, #tags, etc
• Analyzing social media performance on a monthly basis and suggesting the necessary action
• Being on top of the latest social media trends and recommending content ideas that are in line with the core values of Beacon Media Group
• Organized and able to multi-task
• Digital media skills such as basic graphic design, video editing, and photography would be considered valuable assets.

Experience and qualifications:
The minimum skills and qualifications required for the post of Social Media Lead include:

• A minimum of 3 years experience working in creating and implementing social media strategies
• A Bachelor’s degree in marketing, digital marketing, communications, or a related field
• A background in journalism would be considered an asset.