SEO Content Writer

Our client is a hybrid tech and service company with sustained double-digit growth rates for over a decade. The company has a culture that enables everyone to challenge, is results-driven & impactful. Its five complementary brands are market leaders and setters. This role is of particular importance as the company enters a key stage in its development.

The SEO Content Writer will be responsible to create content for articles, product descriptions, social media and company websites, ensuring that our websites rank highly and attract quality volume traffic.

Responsibilities:

• Developing an SEO strategy and a content strategy that effectively communicates the company’s visions and values while still delivering on SEO
• Measuring keyword, rank & traffic performance to ensure KPIs are delivered
• Nurturing existing PR relations & creating new ones guaranteeing brands continuously gain awareness
• Conducting research on most relevant industry topics and optimising new and existing content for all company websites
• Executing a link-building approach that supports the strategy
• Assisting in developing content for advertising campaigns as well as writing and posting of articles
• Participating in the analysis of marketing campaigns and identifying room for improvement while brainstorming in a team environment to find the most effective way forward
• Other ad hoc duties that may be required to assist the department to reach its goals.