PPC Specialist (Remote Working)

Target Traffic Limited in Malta is looking to recruit a PPC Specialist who will assist with the creation, optimisation and reporting for PPC campaigns. Reporting to the Head of Digital marketing you will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed revenue and profit targets. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Main Duties:

• Participate in forming effective Paid Search strategies
• Launch and optimize PPC campaigns with interesting budgets
• Oversee accounts on search platforms (e.g. Google Ads, Bing Ads) in various markets & industries
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts in different languages
• Conduct market and competitor research for clients’ services
• Keep abreast of PPC and SEM trends
• Suggest and develop new campaigns across multiple channels

• 2-3 years of experience as a PPC Specialist or Digital Marketing Specialist with a focus on Paid Search
• Experience in data analysis and reporting
• Knowledge of digital marketing concepts
• Familiarity with multiple platforms (e.g. Google Ads, Bing Ads, Mailchimp)
• Proven experience with large budgets search campaigns
• Working knowledge of analytics and tracking tools (e.g. Google Analytics, Google Tag Manager, Hotjar)
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• Fluent in written and spoken the English language. Good knowledge of German, Spanish, French, or Italian language will be considered as a plus
• Experience in policy sensitive Google Ads campaigns is a plus

• Remote work option
• Flexible working hours during CET office times
• A young and international team
• Regular performance reviews and career planning
• Refer a friend policy
• Wellness allowance
• Service awards (depends on years spent in the company)...and much more.