Poker CRM Specialist - Marketing & PR jobs in Malta - January 2021

Poker CRM Specialist

JOB TYPE: Full Time JOB LEVEL: Experienced (3 years +)
Marketing & PR
EMPLOYER INDUSTRY: iGaming & Casinos

The Stars Group in Malta is looking to recruit a Poker CRM Specialist to join their team on a full-time basis. 

Are you our next star player?
The Poker CRM Specialist will play a pivotal role in the PokerStars Poker CRM team. The Poker CRM Team is responsible for creating innovative and engaging poker promotions and communications for PokerStars customers that meet the business and the brand’s objectives.

Why we need you:
Reporting directly to the Poker CRM Manager, the Poker CRM Specialist will support the Manager to:

  • Prepare briefs and execute campaigns end to end, working with various stakeholders across the business to coordinate pre & post-campaign analysis, sandbox product testing of user journeys, and ideation sessions with poker experts;
  • Apply CRM best practices to make change recommendations to various areas in Poker CRM to drive positive changes;
  • Deliver and execute personalized marketing to engage and retain customers, ensuring they stay with us longer, play with us more, and recommend us;
  • Provide weekly progress updates on all campaigns & communications you are responsible for;
  • Work closely with the other vertical CRM Teams, Product, and Marketing Tech teams to ensure the best possible customer experience for your campaigns.

 Stakeholder management:

  • Develop strong working relationships with stakeholders, ensuring that the resource is deployed to meet their needs;
  • Communicate flawlessly, ensuring the business is updated on CRM plans and their performance regularly;
  • Translate requirements into creative briefs, ensuring clear communication between teams.

Creative execution:

  • Manage the creative build & execution of all communications so that they tell a compelling story: content must be expertly written & visually best in class, data and insight-driven, and inspire the right kind of customer action;
  • Resolve errors within campaign templates, resolving them as quickly as possible & create preventative measures;
  • Ensure all messaging is compliant with relevant regulations and legislation.

Strategic support:

  • Put the customer experience at the heart of what you (and your team) do be customer-led as opposed to product-led;
  • Strive to make major step changes in the CRM activity that propel growth, by challenging the status quo and improving processes.

Who we’re looking for:

  • Excellent knowledge of poker or online gaming;
  • 3+ years in CRM related, creative development environments;
  • Management of a range of media channels and CRM programs that drive improved commercial performance.

 As the ideal candidate, you will have:

  • Excellent stakeholder management and communication skills;
  • Knowledge of CRM systems & processes.

What’s in it for you?
Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to Malta.

Your package will include:

  • Health and dental insurance for you, your partner, and your children (if you all live at the same address);
  • The option to join our company pension scheme;
  • A personal interest allowance to let you learn something new or pursue a hobby;
  • 1000 EUR as a congratulation if you have a baby whilst you work for us;
  • In-house training and development to develop your skills, progressing your career;
  • Free fresh fruit, snacks, and drinks in the office;
  • Cash allowance for lunch.

What happens next?
We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a zoom/face-to-face interview.

The Group:
PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming, and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange. Flutter brings together exceptional brands, products, and businesses and a diverse global presence in a safe, responsible, and ultimately sustainable way. We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

The Stars Group:
The Stars Group is one of the most regulated online gaming companies in the world, with licenses or applicable approvals to operate in 19 jurisdictions, including in Europe, both within and outside the European Union, Australia, North America, and elsewhere. Our scalable technology platform, passionate personnel, regulatory experience and reputation, and global exposure allows us to focus on developing and acquiring interactive technology-based assets with high-growth potential in existing and new markets and industries. A common account and convenient single wallet for our main products as well as one of the industry’s first cross-vertical rewards programs, Stars Rewards, makes every game count and means The Stars Group creates winning moments for players across every one of our brands.

Kindly submit your application directly to us using the 'Apply for Vacancy' button.

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