Online Marketing Specialist (Remote)

Our client, a remote-based software company, is recruiting for an Online Marketing Specialist to join their small, growing team. In this role, you will be responsible for designing, implementing, and optimizing campaigns to acquire, nurture and convert leads into paying customers. Your day to day duties will include;

• Develop, test, and iterate an outbound marketing strategy to acquire and nurture qualified leads using Pay Per Click campaigns, Sponsorships, Affiliates, Email Marketing, and other channels
• Design and run A/B and multivariate tests across campaigns, landing pages, and email marketing campaigns to increase conversions throughout the entire user funnel
• Perform data analysis on existing marketing and sales data to develop insights and make recommendations for optimization
• Build and manage landing pages and email marketing campaigns
• Execute promotions and campaigns across different marketing channels
• Provide frequent updates and oversights on the performance of PPC campaigns, affiliate marketing, newsletters, and other marketing channels
• Help the team develop and implement better processes and systems to efficiently execute campaigns and monitor the ROI of every marketing channel