Marketing Manager

Job Title: Marketing Manager

Location: Malta

Department: Marketing

Reports To: CEO

Who are we?

About Us: We are passionate about creating incredible gaming experiences that resonate with players around the world. We provide a video game analytics and coaching platform that offers its users unrivalled access to their individual gaming data combined with expert analysis to help them improve their performance while simultaneously allowing them to measure their stats against and engage with other users on our platform both individually and as a team.

We believe in building strong, vibrant, and inclusive communities where players feel heard, valued, and connected. As we continue to grow and innovate, we are looking for a skilled and enthusiastic Marketing Manager to join our dynamic team and help shape the future of our player community.

Job Summary:

We are looking for a results-driven and data-oriented Marketing Manager with a strong passion for video gaming. The ideal candidate should have a solid analytical mindset with experience optimizing campaigns and an understanding of how to engage with various gaming communities. In this role, you'll be responsible for executing creative marketing strategies, optimizing user conversion, and leveraging AI tools to maximize results. If you're self-motivated, capable of operating autonomously, and have a genuine passion for gaming, we'd love to have you on our team.

Key Responsibilities:

• Campaign Optimization & Data Analysis: Use data-driven insights to track, measure, and optimize multiple marketing campaigns, ensuring they exceed target CPA/CAC and deliver efficient results
• Community Engagement & Marketing: Demonstrate a passion for the gaming ecosystem, a willingness to engage with game communities. Speak the language of the players, creating campaigns that resonate with them and boost active participation
• Creative Campaign Execution: Develop and execute unique, compelling marketing campaigns that connect with the user base, utilizing both traditional and innovative strategies
• AI Marketing Tools: Leverage current AI marketing tools to maximize results with minimal cost and effort, enhancing campaign performance and productivity
• Conversion Optimization: Utilize a deep understanding of conversion mechanics for landing pages, tracking user behaviour and improving the user journey from paid traffic to conversion, based on ongoing data analysis
• Website & Landing Page Optimization: Use Google Analytics 4 (GA4) to analyze website and landing page performance, proactively identifying areas for improvement and implementing changes to increase conversion rates
• Engagement & Marketing Channel Strategy: Identify and explore new marketing channels and tactics to drive further engagement with the product and expand the brand’s presence in the market
• Social Media Management: Build and maintain a strong social media presence, creating tailored content for each platform to engage and grow the community
• Retention Strategy Development: Assist management in creating and refining a retention strategy to capture user feedback, increase user engagement, and ensure smooth transitions from trial accounts to ongoing customers
• Content & Structural Improvements: Monitor and improve website content and structure to ensure the user experience is seamless and conversion-focused.

Qualifications and Experience:

• Experience: Minimum of 5 years of experience in marketing, with a proven track record of optimizing digital marketing campaigns and improving conversion rates
• Gaming Passion: Strong interest and active engagement with the gaming environment, preferably in games with competitive elements and active communities
• Data-Driven & Analytical Skills: Expertise in analyzing campaign performance and using data to drive decisions and optimize marketing efforts, with a clear understanding of GA4, conversion tracking, and goal setting
• Creative Mindset: Ability to generate unique, creative ideas for marketing campaigns that speak to users' passions and drive engagement
• AI Marketing Tools Knowledge: Experience with AI-powered marketing tools to optimize efficiency and maximize results while minimizing effort and cost
• Independent & Self-Motivated: Comfortable working autonomously in a results-driven environment, able to take initiative and drive success with minimal supervision
• Social Media Expertise: Proven ability to build and engage communities on social media platforms, with a solid understanding of content customization for different social channels
• Retention & Conversion Focused: Experience in creating customer nurturing journeys and retention strategies to convert trial users into long-term customers.

Preferred Skills:

• Strong understanding of conversion mechanics, particularly for gaming websites and landing pages
• Knowledge of current trends in the gaming industry and community-driven marketing techniques
• Experience in website content management and structure optimization to maximize conversions.

Why Join Us?

• Competitive salary and performance-based incentives
• Career opportunities: as a growing company with a global footprint opportunities for advancement locally and internationally are available
• Employee share program and benefits scheme
• Flexible work environment
• Work with a passionate, creative team that shares a love for gaming and innovation.

If you're passionate about gaming and possess the analytical, creative, and strategic skills to drive marketing success, apply today to join our innovative team!