Marketing Manager

Job Description
Toly Products Ltd in Malta are looking to recruit a Marketing Manager to join their team on a full-time basis.

Be different, and think differently for a sustainable future. This is precisely what we have planned for our marketing team, a refreshing development that will help us to take the marketing team to the next level. In this new position of Marketing Manager, the ideal candidate will be responsible to co-create, executing, measuring, and optimizing the marketing strategy to ensure Toly is well positioned to win new business and showcase its incredible innovation capabilities.

Job Role:
As a Marketing Manager, you will report to the Chief Marketing Officer and you will develop the overarching marketing strategy and architecture as well as oversee the delivery of campaigns, experiences, messaging, and exhibitions. You will develop marketing initiatives to drive awareness, transactions, brand love, and advocacy.

Key Responsibilities:

• Analyze business, customers, competition, and trends to identify product needs, gaps, and opportunities for the different categories within our product portfolio
• Co-develop together with the CMO the overarching marketing strategy for the Toly Group, own execution defining roles and responsibilities, goals and objectives, KPIs, and ensure the successful execution of the strategy
• Provide input, by leveraging insights and analytics, to the NPD teams on trends and market opportunities for alignment of initiatives and projects
• Plan for market share optimization per product category. Oversee and drive all aspects of the product lifecycle – support sales in pricing strategies
• Identify ongoing growth opportunities within each category
• This role works closely with the Sales team to manage client relations and the approval process; the creative team and package development team on creative collections, and artwork process, including routing and proofreading; and with all internal cross-functional teams to manage and drive projects internally
• Liaise with content writers for product claims, stories, and benefit summaries
• Oversee events and exhibitions planning, execution, and costs
• Develop a technology strategy to take marketing to the next level with tools and technology
• Maintain comprehensive knowledge and understanding of the beauty industry trends and competitive environment in B2B, retail and digital marketplaces
• Build and develop a team as we grow.

To be considered you will have marketing experience in one or more of these categories: wellness, technology, beauty, fashion, lifestyle, and luxury travel. You will have exposure to organic and paid social, PR & comms, CRM, events and exhibitions, and senior activity across the marketing mix.

Requirements:

• Bachelor's Degree in Marketing, ideally with a Master's degree
• 5+ years of Marketing experience in the retail beauty industry and/or packaging industry or equivalent
• Experience building and leading a team
• Strong understanding of what is trending in the beauty industry
• Skilled at identifying opportunities within a product category and proposing ideas that will drive growth
• Experience working with stakeholders to collaborate on timelines and managing multiple projects simultaneously
• Thrives in an entrepreneurial, fast-moving environment
• Strong communication, influencing, and presentation skills – ability to transmit your passion for beauty and insight into others
• Excellent ability to analyze sales data and identify areas for growth/opportunity
• Successful working with a high degree of autonomy
• Highly proficient in Powerpoint, Excel, Word, and CRM
• Proficient in Social Media, PR, Digital Marketing, and Influencer marketing
• Appreciated previous titles: Brand Manager, Brand Marketing Manager, Product
• Development Manager, Product Development Specialist.

Toly Products:
Toly Products is a global supplier of packaging for cosmetic, fragrance, and skincare products, supplying the top global beauty brands as well as innovative emerging brands. The company is private, with its Corporate Offices based in Malta.  Toly has manufacturing plants in Malta, China, and South Korea and also has a network of partnerships with manufacturers of complementary products.    Sales and trading offices have been established in the UK, USA, France, Belgium, Italy, Malta, Turkey, Hong Kong, and Korea. Toly, therefore, supports an international customer base in providing innovative packaging solutions. Toly has a strong corporate spirit and teamwork is an integral part of everyday activities. Toly believes that people make a difference and create a unique experience for the customers – The Toly Experience. Working for Toly is a fantastic opportunity and will be challenging. In an innovative, imaginative, and rapidly changing environment, you'll be able to realise your own potential and make a real contribution to our business goals and objectives.