Marketing, Communications & Content Manager

Our client specializing in the gas industry is looking for a Marketing, Communications & Content Manager to join their dynamic team. Your responsibilities will include:

Integrated Campaign Planning & Execution

• Lead the development and management of an integrated marketing campaign calendar, aligning digital (social media, email, website, paid media) and offline initiatives (events, merchandise) with overall brand and business objectives.
• Strategize, launch, and optimize cohesive multi-channel campaigns that deliver impactful messaging and engaging visuals.
• Coordinate closely with internal teams—including CRM, Web, Design, and Paid Media—and external partners to ensure timely and effective execution.
• Continuously refine campaign frameworks, message sequencing, and content formats to maximize customer engagement and drive conversion.

 Content Strategy, Creation & Management

• Oversee the creation and delivery of compelling content across all touchpoints, including websites, social media, digital advertising, product pages, landing pages, and email.
• Collaborate with the CRM team to strategize and implement impactful email marketing campaigns.
• Direct the planning and production of social media content in partnership with designers, ensuring alignment with broader brand narratives.
• Manage the development of high-quality photo and video content to support storytelling objectives across campaigns.
• Lead efforts to adapt and repurpose content for maximum reach and relevance across various channels.

Brand Messaging & Copy Direction

• Define and maintain consistent brand messaging across all platforms, ensuring alignment with tone of voice and strategic positioning.
• Develop engaging, audience-centric copy across a range of formats—from product descriptions and ads to blog posts and social media content.
• Tailor messaging to different customer segments and sub-brands, ensuring relevance and resonance.
• Champion a unified storytelling approach that strengthens brand identity and emotional connection with audiences.

Website Content & SEO Optimization

• Drive the integration of SEO best practices into content creation, ensuring strategic keyword use, readability, and relevance.
• Regularly audit, update, and optimize website content to enhance discoverability and support conversion goals.Partner with the web team to improve on-page SEO elements, such as metadata, structure, and internal linking.
• Monitor organic performance, analyze insights, and implement data-driven improvements to grow visibility and engagement.

Performance Analysis & Continuous Improvement

• Monitor key performance metrics for all content and campaigns, including engagement rates, CTR, and conversions.
• Collaborate with analytics, paid media, and CRM teams to assess impact and refine messaging strategies.
• Design and execute A/B testing for content elements, including headlines, calls to action, and formats.
• Stay ahead of industry trends, competitor strategies, and audience behaviors to keep marketing efforts innovative and effective.

• 4-6 years of experience in content marketing, campaign management, or digital marketing
• A portfolio showcasing campaign execution, content writing and brand messaging work
• Proven experience in SEO - driven content
• Familiarity with Google analytics and SEO tools

• Health & dental insurance
• Hybrid once a week after probation