Head of Sales & Marketing

Our client is seeking a Head of Marketing to join their growing team. Our client operates in the Financial Services sector.

The Role

• To analyse marketing, consumer, and wider social trends and recommend consumer marketing, business development, and branding input based upon structured analysis
• Building the necessary internal and extended capacity for the delivery of the Group’s conventional and digital media marketing operations in both B2B and B2C channels
• Constantly evaluate brands, sub-brands product offerings, and go to market strategies in a structured methodology
• Development of a year-on-year annual integrated marketing plan intended to deliver the Group’s marketing strategy across multiple channels
• Develop a framework for strategic partnerships, alliances, and channel partner networks to assist in the wider outreach of service distribution of the Group’s suite of services
• Deploy and evaluate outcomes of ongoing tracking and performance programs to ensure all initiatives, events, advertisements are underpinned with a solid Return On Investment
• Develop and oversee the PR and creative agency support to the marketing effort necessary, leading to the formation of partnership relationships with partners that can add value and are cost-effective in the execution;
• Develop and oversee the implementation of the Corporate Social Responsibility programme of the Group
• Establish the organisational structure necessary to efficiently deliver the marketing strategy and integrated marketing plan across all channels, tools, and platforms available to the Group
• The full responsibility of the content development, generation, and publication functions of the Group, in tandem with the CEO and the senior management team
• Guiding, defining, and implementing the company’s marketing strategy across all the Group’s products and segments
• Handle all the public, community, and stakeholder relationship management activities and responsibilities of the Group
• Lead the evolution of the Group’s main and sub-brands across all customer touchpoints and media delivery channels
• Lead the development of the B2B capacity and execution structures of the Group, primarily through the development of integrated frameworks with major hospitality and entertainment-intensive business domains;
• Monitor and analyse competitor strategies, products, sales, promotional, and marketing activities and recommend adequate reaction measures
• Responsible for monthly and quarterly budget forecasting and reporting as well as marketing reviews and reporting
• Take the lead in the development and management of the CRM function of the Group integrating all customer touchpoints into one digital framework

• `Experience in developing both online and offline marketing plans and successful in developing a strategic vision
• Hold strong solid experience working in consumer marketing and brand management, with a focus on marketing expansion
• Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts
• Previous experience in initiating innovative marketing solutions for competitive advantage and generating an increase in revenue
• Demonstrated analytical mind and entrepreneurial abilities
• Solid proven leadership experience with the ability to motivate and provide professional development of direct reports
• Candidates must be currently living in Malta and hold an excellent level of English and Maltese

• A degree in Marketing will be considered as a strong asset