Head of Marketing Malta

Our client is seeking a Head of Marketing with strong knowledge of the hospitality and entertainment industry to lead the marketing and business development functions of the Group covering the full spectrum of duties from research through execution and up to reviewing and reporting

Responsibilities

• To analyse marketing, consumer, and wider social trends and recommend consumer marketing, business development, and branding input based upon structured analysis
• Act as the representative of the Group with the local and international press, clients, business leaders, stakeholders, and partners
• Building the necessary internal and extended capacity for the delivery of the Group’s conventional and digital media marketing operations in both B2B and B2C channels
• Constantly evaluate brands, sub-brands product offerings, and go to market strategies in a structured methodology
• Development of a year-on-year annual integrated marketing plan intended to deliver the Group’s marketing strategy across multiple channels
• Develop a framework for strategic partnerships, alliances, and channel partner networks to assist in the wider outreach of service distribution of the Group’s suite of services
• Deploy and evaluate outcomes of ongoing tracking and performance programs to ensure all initiatives, events, advertisements are underpinned with a solid ROI;
• Develop and oversee the PR and creative agency support to the marketing effort necessary, leading to the formation of partnership relationships with partners that can add value and are cost-effective in the execution;
• Develop and oversee the implementation of the Corporate Social Responsibility programme of the Group;
• Establish the organisational structure necessary to efficiently deliver the marketing strategy and integrated marketing plan across all channels, tools, and platforms available to the Group
• The full responsibility of the content development, generation, and publication functions of the Group, in tandem with the CEO and the senior management team
• Guiding, defining, and implementing the company’s marketing strategy across all the Group’s products and segments;
• Handle all the public, community, and stakeholder relationship management activities and responsibilities of the Group;
• Lead the evolution of the Group’s main and sub-brands across all customer touchpoints and media delivery channels
• Lead the development of the B2B capacity and execution structures of the Group, primarily through the development of integrated frameworks with major hospitality and entertainment-intensive business domains;
• Monitor and analyse competitor strategies, products, sales, promotional, and marketing activities and recommend adequate reaction measures
• Responsible for monthly and quarterly budget forecasting and reporting as well as marketing reviews and reporting
• Take the lead in the development and management of the CRM function of the Group integrating all customer touchpoints into one digital framework