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Our client works in the retail industry. They are looking for a Head of Marketing and E-Commerce as they are growing their team.
The Role
You will create and maintain a digital experience together with developing and coordinating advertising strategies and campaigns and determining the market for new/existing goods and services
You will be managing both departments
You will manage and mentor personnel
You will achieve sales targets and rest of the KPI-s and plans for the year
Increase brand awareness and market share
Create and execute marketing campaigns to promote a product or service through traditional marketing and digital marketing methods including pay per click, social media, email, and mobile marketing
Present advertising and marketing campaigns and budgets to colleagues, senior management and clients
Liaise with a range of stakeholders including external and internal clients, media, suppliers, printers, designers and web developers, sponsorship partners and more
Manage advertising and marketing budgets
Manage brand identity
Source advertising opportunities, book traditional adverts in the press, radio or TV, and online adverts (local news websites and social media platforms)
Identify potential markets
Conduct market research and monitor competitor activity
Write and edit content for print material (e.g. adverts, brochures, flyers, press releases) and multiple online platforms (e.g. webpages, e-shots, social media posts)
Monitor online campaigns, access analytics and compile reports
Organize promotions and events for clients and the media (e.g. press conferences)
Offer your expertise in the creation of the project including setting up and management of timelines, implementing procedural policies to standardise information, and coordinating with all departments involved to ensure smooth running of e commerce operations
Identify operational procedures that might hinder project progress and offer recommendations
Collaborate with other departments to ensure that new product information (descriptions, images, features, data sheets) is entered into the system as per templates and policies, stocks are up to date, deliveries on schedule and customer requests are tended to, etc
Manage synergy between business and online operational teams
Oversee customer service across all digital channels (including Facebook, Instagram, google reviews & live chat), ensuring fast response time and the best possible service for our digital customers
Identify gaps and areas of improvements within the ecommerce operation, making suitable recommendations for progress
Be constantly on the lookout for new trends and ways of improving customer service, website and offerings with resources at your disposal
Help in establishing digital yearly sales targets
Skill-sets and Requirements
Experience within the retail (and preferably within the Home Improvement and D.I.Y. sectors)
Commercial and business awareness and budget management skills
Knowledge of different media channels and how they operate e.g. TV, radio, press and internet
Proficiency in digital media (social media marketing, content management systems, email marketing builders and bulk senders)
Basic analytical skills to analyse online analytic tools like Google Analytics, Facebook Analytics and others
Design skills and knowledge of design tools like Photoshop and InDesign (where applicable)
Proven leadership qualities and ability to motivate a team to achieve targets and objectives
Education & Experience
Preferably have a degree in Marketing &/or Business
Our client works in the retail industry. They are looking for a Head of Marketing and E-Commerce as they are growing their team.
The Role
You will create and maintain a digital experience together with developing and coordinating advertising strategies and campaigns and determining the market for new/existing goods and services
You will be managing both departments
You will manage and mentor personnel
You will achieve sales targets and rest of the KPI-s and plans for the year
Increase brand awareness and market share
Create and execute marketing campaigns to promote a product or service through traditional marketing and digital marketing methods including pay per click, social media, email, and mobile marketing
Present advertising and marketing campaigns and budgets to colleagues, senior management and clients
Liaise with a range of stakeholders including external and internal clients, media, suppliers, printers, designers and web developers, sponsorship partners and more
Manage advertising and marketing budgets
Manage brand identity
Source advertising opportunities, book traditional adverts in the press, radio or TV, and online adverts (local news websites and social media platforms)
Identify potential markets
Conduct market research and monitor competitor activity
Write and edit content for print material (e.g. adverts, brochures, flyers, press releases) and multiple online platforms (e.g. webpages, e-shots, social media posts)
Monitor online campaigns, access analytics and compile reports
Organize promotions and events for clients and the media (e.g. press conferences)
Offer your expertise in the creation of the project including setting up and management of timelines, implementing procedural policies to standardise information, and coordinating with all departments involved to ensure smooth running of e commerce operations
Identify operational procedures that might hinder project progress and offer recommendations
Collaborate with other departments to ensure that new product information (descriptions, images, features, data sheets) is entered into the system as per templates and policies, stocks are up to date, deliveries on schedule and customer requests are tended to, etc
Manage synergy between business and online operational teams
Oversee customer service across all digital channels (including Facebook, Instagram, google reviews & live chat), ensuring fast response time and the best possible service for our digital customers
Identify gaps and areas of improvements within the ecommerce operation, making suitable recommendations for progress
Be constantly on the lookout for new trends and ways of improving customer service, website and offerings with resources at your disposal
Help in establishing digital yearly sales targets
Skill-sets and Requirements
Experience within the retail (and preferably within the Home Improvement and D.I.Y. sectors)
Commercial and business awareness and budget management skills
Knowledge of different media channels and how they operate e.g. TV, radio, press and internet
Proficiency in digital media (social media marketing, content management systems, email marketing builders and bulk senders)
Basic analytical skills to analyse online analytic tools like Google Analytics, Facebook Analytics and others
Design skills and knowledge of design tools like Photoshop and InDesign (where applicable)
Proven leadership qualities and ability to motivate a team to achieve targets and objectives
Education & Experience
Preferably have a degree in Marketing &/or Business