Head of Marketing - Marketing & PR jobs in Malta - March 2024
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Head of Marketing

H Operations Ltd , Central Malta

Published on 17 Jun 2021

Expired on 17 Jul 2021


Hugo’s Group in Malta is looking to recruit a seasoned and highly innovative marketing Head of Marketing with strong knowledge of the hospitality and entertainment industry to lead the marketing and business development functions of the Group, covering the full spectrum of duties from research through execution and up to reviewing and reporting.

Responsibilities:
  • Analyse marketing, consumer, and wider social trends and recommend consumer marketing, business development, and branding input based upon structured analysis;
  • Act as the representative of the Group with the local and international press, clients, business leaders, stakeholders, and partners;
  • Building the necessary internal and extended capacity for the delivery of the Group’s conventional and digital media marketing operations in both B2B and B2C channels;
  • Constantly evaluate brands, sub-brands product offerings, and go to market strategies in a structured methodology;
  • Development of a year-on-year annual integrated marketing plan intended to deliver the Group’s marketing strategy across multiple channels;
  • Develop a framework for strategic partnerships, alliances, and channel partner networks to assist in the wider outreach of service distribution of the Group’s suite of services;
  • Deploy and evaluate outcomes of ongoing tracking and performance programs to ensure all initiatives, events, advertisements are underpinned with a solid ROI;
  • Develop and oversee the PR and creative agency support to the marketing effort necessary, leading to the formation of partnership relationships with partners that can add value and are cost-effective in the execution;
  • Develop and oversee the implementation of the Corporate Social Responsibility programme of the Group;
  • Establish the organisational structure necessary to efficiently deliver the marketing strategy and integrated marketing plan across all channels, tools, and platforms available to the Group;
  • The full responsibility of the content development, generation, and publication functions of the Group, in tandem with the CEO and the senior management team;
  • Guiding, defining, and implementing the company’s marketing strategy across all the Group’s products and segments;
  • Handle all the public, community, and stakeholder relationship management activities and responsibilities of the Group;
  • Lead the evolution of the Group’s main and sub-brands across all customer touchpoints and media delivery channels;
  • Lead the development of the B2B capacity and execution structures of the Group, primarily through the development of integrated frameworks with major hospitality and entertainment-intensive business domains;
  • Monitor and analyse competitor strategies, products, sales, promotional, and marketing activities and recommend adequate reaction measures;
  • Responsible for monthly and quarterly budget forecasting and reporting as well as marketing reviews and reporting;
  • Take the lead in the development and management of the CRM function of the Group integrating all customer touchpoints into one digital framework

Requirements:
  • Bachelor’s degree required; Master’s Degree with a specialization in Marketing preferred;
  • Minimum 10 years experience working in consumer marketing and brand management, with a focus on marketing expansion;
  • Minimum of 5 years leadership experience with the ability to motivate and provide professional development of direct reports;
  • Proven track record of practical hands-on experience in researching, developing, and bringing a product from the research stage to market;
  • Previous experience in initiating innovative marketing solutions for competitive advantage and generating an increase in revenue;
  • Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts;
  • Experience in developing both online and offline marketing plans and successful in developing a strategic vision;
  • Demonstrated analytical mind and entrepreneurial abilities;
  • Able to demonstrate self-development through time and financial commitment;
  • Previous experience setting up and creating business metrics and tracking improvements;
  • Able to demonstrate innovation and creativity by challenging conventional wisdom;
  • Proven track record in fostering teamwork, building morale, and improving staff motivation.

Hugo's Group:
The Hugo’s Group is the brainchild of the late Hugo Chetcuti, whose business empire now dominates Malta’s main entertainment hub. The company thrives on effectiveness and efficiency, backed by a dynamic team of industry professionals. World Class standards and the warmth of Mediterranean hospitality perfected over three decades have inspired the brand to a clear path of profitability. Although Hugo initially ventured into the industry in the late ’80s with the opening of Footloose, The Hugo’s Group and the trademark was officially launched in 2005 with the subsequent opening of Hugo’s Lounge. This brand-new concept in Pan-Asian cuisine is not only renowned for its Eastern gastronomic experience, but also for its exquisite cocktails and immersive music. Hugely popular night clubs such as Hugo’s Passion and Shadow Lounge (now known as Shadow Club) soon became an institution among the local clubbing scene and have been followed up by Hugo’s Terrace & Rooftop (the brands flagship), Bacco by Hugo’s, Hugo’s Pub, Hugo’s Burger Bar, Hugo’s Pizza & Pasta, HSixty6, Mila’s Kitchen, Rocco’s Whiskey Lounge, Infinity by Hugo’s, as well as Hugo’s Boutique Hotel and H Hotel. Paceville now stands alone as Malta’s main business and entertainment hub and quite rightly, Hugo Chetcuti’s foresight and ingenuity has played an integral part in its popularity and success. His son Luke has now taken over the reins and as company chairman, heads the business with an added zest of youth and vitality which was much needed after the loss of his father.

time
Full Time
Job Type
experience
Experienced (3 years +), Middle Management, Senior Management
Experience Level
category
Marketing & PR
Category
industry
Hotels, Restaurants & Catering
Industry

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