Digital Marketing Lead - Marketing & PR jobs in Malta - November 2023
By using this site, you consent to the use of cookies to improve your user experience through analytics and personalised marketing efforts.

Digital Marketing Lead

eCabs Operators Co. Ltd , Central Malta

Published on 07 Nov 2022

Expired on 07 Dec 2022

Job vacancy: Digital Marketing Lead 

Who you are:
You are a self-driven, creative digital whizz with a hunger for progress and a passion for modern technologies. A data and analysis-driven self-starter who thrives in fast-paced environments.

You are ready to take on the challenge and responsibility of the Digital Marketing Lead role to further eCabs’ growth by crafting innovative, data-driven digital marketing strategies and tactics. Reporting to the Chief Marketing Officer, the role involves a hands-on approach spearheading the various performance, whilst owning the full digital marketing spectrum and working towards a vision of departmental growth. Your work will be supported by the Brand team, as well as the Marketing Data & Technology team, in a journey towards automated communication.

What you’ll do:
  • Take ownership of Performance Marketing - identifying opportunities, setting up, optimising, and managing all digital campaigns - PPC, Google Ad Words, Paid Social, App Marketing, and Programmatic.
  • Manage bids, modifiers, and budgets, optimise keywords, match types, ad copy, landing pages, and audiences.
  • Ownership of Marketing Business Intelligence, setting up and managing A/B and multivariant tests, and reporting on results.
  • Digital analysis, evaluation, and reporting against KPIs, as well as suggesting improvements.
  • Build, test and deploy email communications, ranging from one-off sends to automated campaigns.
  • Ownership of SEOASO, and website development pathway.

What you’ll bring:

  • Extensive experience working within the realm of digital marketing, specifically dealing with PPC, Paid social media, Programmatic, Analytics, SEO / ASO, App marketing, and Affiliate marketing.
  • Comprehensive knowledge of the digital advertising ecosystem.
  • A mindset on the cusp of digital innovation, with the ability and enthusiasm to share and build on industry best practices.
  • An essential level of business insight, while at the same time being responsive, adaptable, and flexible, able to bounce back and act quickly when faced with new situations.
  • A formidable team player with the ability to communicate effectively at all levels within the business.
  • Exceptional methodical and organisational skills.

Full Time
Job Type
Intermediate (1-3 years), Experienced (3 years +)
Experience Level
Marketing & PR
Shipping, Transport & Logistics

Client Account Executive (Sales and Business Development)

Audiovisual Technician


Sales Coordinator

Send me Similar Jobs