Digital Marketing Lead

Job Description
Job vacancy: Digital Marketing Lead 

Who you are:
You are a self-driven, creative digital whizz with a hunger for progress and a passion for modern technologies. A data and analysis-driven self-starter who thrives in fast-paced environments.

You are ready to take on the challenge and responsibility of the Digital Marketing Lead role to further eCabs’ growth by crafting innovative, data-driven digital marketing strategies and tactics. Reporting to the Chief Marketing Officer, the role involves a hands-on approach spearheading the various performance, whilst owning the full digital marketing spectrum and working towards a vision of departmental growth. Your work will be supported by the Brand team, as well as the Marketing Data & Technology team, in a journey towards automated communication.

What you’ll do:

• Take ownership of Performance Marketing - identifying opportunities, setting up, optimising, and managing all digital campaigns - PPC, Google Ad Words, Paid Social, App Marketing, and Programmatic.
• Manage bids, modifiers, and budgets, optimise keywords, match types, ad copy, landing pages, and audiences.
• Ownership of Marketing Business Intelligence, setting up and managing A/B and multivariant tests, and reporting on results.
• Digital analysis, evaluation, and reporting against KPIs, as well as suggesting improvements.
• Build, test and deploy email communications, ranging from one-off sends to automated campaigns.
• Ownership of SEO, ASO, and website development pathway.

What you’ll bring:

• Extensive experience working within the realm of digital marketing, specifically dealing with PPC, Paid social media, Programmatic, Analytics, SEO / ASO, App marketing, and Affiliate marketing.
• Comprehensive knowledge of the digital advertising ecosystem.
• A mindset on the cusp of digital innovation, with the ability and enthusiasm to share and build on industry best practices.
• An essential level of business insight, while at the same time being responsive, adaptable, and flexible, able to bounce back and act quickly when faced with new situations.
• A formidable team player with the ability to communicate effectively at all levels within the business.
• Exceptional methodical and organisational skills.