Digital Marketing Executive - Marketing & PR jobs in Malta - March 2024
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Digital Marketing Executive

Maltalingua Limited , Central Malta

Published on 29 Mar 2023

Expired on 28 Apr 2023


Maltalingua English Language School is currently expanding and looking to recruit an experienced Digital Marketing Executive to join their team on a full-time basis.

Job Role:
Maltalingua is looking for a Digital Marketing Executive to be responsible for both the maintenance of existing business and the generation of new business within the school through the implementation of effective marketing techniques and tools to monitor and review both the local and international markets whilst maintaining the best practices across internal and external platforms.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

Duties include:

  • Assisting in the development and implementation of strategies to build a lasting digital connection with our customers and partners including campaigns, events, digital marketing, and PR;
  • Work closely with the head of the marketing and sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations. 
  • Launching optimized online advertisements to increase company and brand awareness.
  • Manage social media presence and direct programs to improve social media reputation and recognition.
  • Work with designers to produce materials of visual impact and within brand guidelines.
  • Source advertising opportunities and place adverts.
  • Liaise with media, printers, and publishers as required and manage the production of marketing materials such as leaflets, flyers, posters, and newsletters, brochures.
  • Promote the business to international language school agents.
  • Attend key international conferences.
  • Monitor competitor activity and generate leads for products and services.
  • Utilize a range of digital marketing techniques including paid search
  • Manage online brand and product campaigns to raise brand awareness.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Manage and assist with the design and development of traditional promotional media i.e. brochures, posters, etc.
  • Work with the Head of Marketing to develop traditional language school agency relationships.
  • Develop all sales opportunities and up-selling within the School, liaising with the Head of Marketing, and hosting agents, and developing and delivering a local market awareness strategy, to drive and convert walk-in sales.


Responsibilities:

  • Assist in the implementation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Facebook, Instagram, etc.)
  • Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
  • Be actively involved in SEM efforts (keyword, image optimization, etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update the website regularly.
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools
  • Acquire insight into online marketing trends and keep strategies up to date
  • Maintain partnerships with media agencies and vendors.


Requirements:

  • Proven experience as a Digital Marketing Executive or similar role;
  • Excellent understanding of digital marketing concepts and best practices;
  • Experience with B2C social media, Google Adwords and email campaigns, web optimization, and SEM;
  • Knowledge of web analytics tools (e.g. Google Analytics);
  • Skills and experience in creative content writing;
  • Analytical mindset and critical thinking;
  • Excellent communication and interpersonal skills.

Maltalingua Limited
Maltalingua English Language School has been awarded the internationally recognized, and prestigious EAQUALS certification of Excellence in English Language Education. Our school achieved 11 out of 12 points of excellence making us one of the best-accredited schools in Malta. Our language school is located on the historic and beautiful Mediterranean island. Malta was part of the British Empire for 164 years whereby English became a lasting legacy. Malta is the smallest of the EU states and is a popular year-round destination for those who wish to learn English. Visit Maltalingua and experience the difference!

time
Full Time
Job Type
experience
Experienced (3 years +)
Experience Level
category
Marketing & PR
Category
industry
Education & Training
Industry

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