Senior Digital Marketing Associate

• Our client is a global leader in packaging solutions.

• Strategically plan and execute SEO initiatives aimed at enhancing search engine visibility and driving consistent organic traffic across company websites;
• Perform ongoing audits of on-page SEO components, refine content, and manage link-building strategies to align with best practices;
• Analyze comprehensive marketing data to evaluate performance and identify opportunities for optimisation;
• Translate data findings into actionable recommendations to enhance campaign outcomes and efficiency;
• Plan, launch, and manage Google Ads campaigns focused on expanding reach and maximizing return on investment (ROI);
• Continuously monitor performance metrics and adjust campaign settings based on data insights to improve effectiveness;
• Manage Google Analytics tools to evaluate digital marketing effectiveness and monitor KPIs;
• Produce detailed performance reports highlighting website traffic, user engagement, and campaign success;
• Explore and assess emerging digital marketing channels, including social media, email campaigns, paid search, and content marketing, to strengthen lead generation and brand positioning;
• Continuously refine digital campaigns to improve lead quality, reduce acquisition costs, and boost conversion rates;
• Oversee the day-to-day performance and maintenance of the Company's websites to ensure optimal functionality;
• Collaborate with technical teams to implement updates, resolve issues, and improve user experience;
• Assist in curating and updating digital content, including maintaining the e-catalogue and incorporating new product launches;
• Work closely with the Creative Department to ensure visual and brand consistency across all online platforms;
• Conduct detailed research on industry trends, product developments, and global market forecasts within the beauty packaging sector;
• Use insights to identify innovation opportunities and recommend strategies for brand growth and differentiation;
• Provide logistical and marketing support for exhibitions and trade events, coordinating preparation and on-site execution;
• Ensure cohesive branding and timely delivery of promotional materials in collaboration with internal and external teams;
• Partner with Creative and Marketing colleagues to align all marketing communications with brand identity and strategic objectives;
• Offer cross-functional support to facilitate the successful delivery of marketing initiatives and ensure seamless workflow within the team.

• A Bachelor's degree in Marketing, Business, Digital Media, or a related discipline;
• A minimum of 4 years’ experience in a digital marketing role, preferably within the beauty, cosmetics, or related B2B/B2C industries;
• Demonstrated expertise in SEO, Google Ads, Google Analytics, and website administration, with a proven track record in planning and executing end-to-end digital marketing strategies;
• Familiarity with AI tools and platforms to enhance productivity and support marketing automation.

• Strong research skills with the ability to analyse industry developments, product trends, and future forecasts;
• Solid analytical capabilities, with the ability to interpret data and translate it into actionable insights;
• Excellent written and spoken communication skills, with the ability to deliver findings clearly and collaborate across departments;
• High level of accuracy, strong organisational skills, and the ability to handle multiple tasks while meeting deadlines;
• A motivated, team-oriented professional who thrives in a collaborative environment and contributes proactively to shared objectives.

*Please note that all job applicants will be automatically added to the Broadwing LTD candidate database and will receive an automatic email with user credentials to benefit from our online platform.