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CMS & Content Coordinator – Africa
This is a unique opportunity to take ownership of content localization and front-end delivery for Betsson Group’s market entry in Africa, beginning with with a first country in the west Francophone region. As CMS & Content Coordinator – Africa, you will be instrumental in maintaining and evolving the digital presence across sportsbook and casino, ensuring every customer interaction reflects a locally tailored, mobile-optimized, and brand-aligned experience.
You will work with EveryMatrix’s fully managed front-end CMS, CasinoEngine’s game management system, and the supporting delivery infrastructure to publish content, manage promotions, update lobbies, and ensure real-time responsiveness. This role is ideal for someone who combines meticulous attention to detail with a passion for localized user experiences and operational excellence in a fast-moving environment.
Key Responsibilities of the Role
- Manage all on-site content updates across sportsbook, casino, and promotional areas via the CMS platform.
- Coordinate and execute content localization in multiple languages, ensuring consistency with brand tone, regulatory compliance, and market fit.
- Update and configure game lobbies using Casino Engine’s back-office tools, including game categorization, tags, banners, and placement.
- Oversee banner, carousel, and module updates for web and mobile; ensure design files are prepared in line with the platform delivery specifications.
- Liaise with marketing and CRM teams to implement campaign materials and conversion assets across multiple front-end placements.
- Monitor real-time content performance, ensuring visibility of active campaigns, compliance messages, and user navigation clarity.
- Ensure content meets regulatory requirements across jurisdictions (e.g., bonus display rules, restricted game flags, language disclaimers).
- Support feedback loops and content QA with the platform provider post-delivery.
- Maintain inventory of digital assets and coordinate translations and content uploads.
- Collaborate with product and UX teams to ensure front-end usability and visual consistency.
Main Stakeholders and Type of Interaction
- Local Marketing, CRM, and Product Teams
- Central Content & Compliance Teams
- Platform provider Front-End Delivery & CMS Teams
- Creative Agencies and Translation Providers
Required Education
Degree in Communications, Digital Media, or a related field
Required Work Experience
- 2–4 years of CMS or content operations experience within an iGaming or high-volume eCommerce environment
- Strong hands-on experience with digital content management systems (e.g CMS, WordPress, Drupal)
- Familiarity with Casino Engine or other game aggregation platforms a strong plus
- Experience working with multilingual content, localization workflows, and asset management
Other Requirements
- Highly organized and detail-oriented with strong project coordination skills
- Basic understanding of HTML/CSS and content formatting principles
- Fluent in English; French is highly desirable for Francophone market coordination
- Comfortable working in a fast-paced, launch-driven environment
Challenge Accepted?
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Apply now and take the first step toward an exciting career at Betsson Group!
From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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