B2B Marketing Manager

EGC Services Limited (ESA Gaming) is looking to recruit a full-time B2B Marketing Manager to work from our Malta Office and to assist company growth by creating and successfully developing and implementing a marketing strategy and a plan that can increase brand awareness and market share to generate business for the brand, as well as help establish ESA Gaming as a leader in the mobile games field.

Key Responsibility Areas:

• Industry knowledge, thought leadership, content production;
• PR, event management, and written communications;
• Experience and understanding of mobile casino games and iGaming in general preferred;
• Malta Based with some remote working and travel.

• Ownership of marketing strategy and budgets;
• Prepare and manage monthly, quarterly and annual budgets, reporting to senior management;
• Oversee branding, advertising, and promotional campaigns;
• Organise the company’s events such as ICE London, SIGMA, etc;
• Promote the brand at tradeshows and major industry-related events;
• Represent the brand in print and digital media;
• Increase brand awareness and market share;
• Manage and measure marketing campaign costs in line with budget;
• Stay on top of market and consumer trends and the activities of competitors;
• Generate (and execute) thought leadership themes and quarterly content plans;
• Run targeted marcoms activities around events, webinars, and/or social media;
• Select, negotiate, and liaising with marketing suppliers;
• Content production, including interviews with colleagues and clients for editorial pieces;
• Ownership of the ESA Gaming website;
• Ensure consistent use of brand and brand values.
   

• Strong product / iGaming knowledge;
• Understanding of B2B and B2C businesses in the sector;
• Native English speaker;
• Optimistic outlook and confidence to network effectively internally and externally;
• Event management skills (incl. digital);
• Demonstrable product marketing skills;
• Self-motivated and goal-oriented in meeting deadlines with the ability to set and prioritise goals;
• Organized and meticulous, demonstrating the ability to keep to strict deadlines and communicate plans and progress efficiently and effectively.