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Sportsbook Manager - Africa Markets
This is a unique opportunity to shape and lead the sportsbook proposition for one of the most ambitious iGaming market entries in Africa. As Sportsbook Manager – Africa, you will play a pivotal role in launching Betsson Group’s first fully operated sportsbook in Africa—starting with a first country in the west Francophone region, a high-potential mobile-first market poised for digital betting growth.
You’ll be at the heart of a multi-country expansion strategy, working within a hybrid operational model that brings together local market insight, regional leadership, and the global strength of Betsson’s brand and product. Armed with a fully managed powered sportsbook, you’ll have access to top-tier trading tools, real-time reporting, and a flexible front end that’s ready to be localized for African players.
This role is perfect for a dynamic sportsbook expert who thrives in fast-paced environments, has a deep appreciation for African sports culture, and is excited to help define Betsson’s competitive edge in a rapidly evolving market. You won’t just operate a product, you’ll lead a transformation.
Key Responsibilities of the Role
- Own and drive sportsbook KPIs: turnover, hold, margin, and player activity.
- Develop localized content and event calendars tailored to African sports interests and league schedules.
- Coordinate with central trading and product teams to ensure optimal pricing and event coverage.
- Plan and execute regional sportsbook promotions in collaboration with CRM and marketing teams.
- Monitor and analyse sportsbook performance, delivering actionable insights and regular reporting.
- Ensure full compliance with local regulatory standards and licensing requirements.
- Collaborate with UX/UI and product stakeholders to enhance the front-end experience across web and mobile.
- Serve as the business owner of the Sportsbook platform, ensuring full utilization of trading, reporting, and configuration tools.
- Liaise with the sportsbook provider second-line support and trading teams to manage escalations, league requests, and settlement issues.
- Configure platform features such as betbuilder, cashout, and bonus mechanics to reflect local market needs.
- Regularly review and act on operational dashboards including open bets, winners/losers, odds boost, stake, and liability reports.
- Support compliance audits and customer dispute resolution by accessing technical logs and reporting data.
- Maintain front-end sportsbook layout to ensure localization by language, currency, event relevance, and promotional messaging.
Main Stakeholders and Type of Interaction
- Commercial Director Africa (direct reporting)
- Central Product & Trading Teams (strategic coordination)
- Local Marketing & CRM Teams (campaign planning and execution)
- Customer Support & Compliance (issue resolution and audits)
Required Education
Bachelor’s degree in business, Sports Management, or a related field
Required Work Experience
- 3–5 years of sportsbook operations or trading experience in the iGaming industry
- Strong commercial acumen and a deep understanding of African or emerging markets sports culture and player behaviour
- Proven experience working with managed sportsbook platforms
- Familiarity with CRM systems and bonus configuration tools
- Strong analytical mindset and ability to translate data into commercial action
Other Requirements
- Fluency in English; French is a strong advantage, particularly for Francophone markets
- Excellent communication and stakeholder management skills
- Comfortable working in a fast-paced, data-driven, and cross-functional environment
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Apply now and take the first step toward an exciting career at Betsson Group!
From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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