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Gaming and CRM Manager
Gaming & CRM Manager
About the Role
As the Gaming and CRM Strategy Owner for your market, you’ll lead planning and execution to meet key KPIs. You’ll manage game lobbies, oversee the full player lifecycle, and create regional campaign calendars. Working with analysts and coordinators, you’ll ensure campaigns are optimized and flawlessly executed. You’ll also own the bonus budget, driving efficiency through segmentation and continuous improvement.
Your Key Responsibilities
- In this role you be the owner and driver of the Gaming and CRM Strategy for the market. Together with the team, you are responsible for planning, executing, and reaching the targets and KPIs set
- Responsible for driving company strategy with regards to Gaming and CRM in the market
- Maintain Games Lobbies– according to group, brand and market strategy, use existing data to give the right game the right positioning.
- Responsible for all customers in the region at any stage during the player lifecycle.
- Conceptualize promotions and prepare the complete campaign calendar for the region
- Delegate campaign execution to campaign coordinators through campaign briefing and assuring QA processes are properly followed.
- Submit key campaigns to analysts, use their findings in further optimising the campaigns
- Manage the bonus budget, further optimize bonus spend with increased segmentation and campaign optimization
- Previous experience as a CRM or Gaming manager, preferably as a leader.
- Excellent communication skills
- Analytical skills
Challenge accepted?
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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