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CRM Coordinator - Sportsbook Global Promotions
Excellent opportunity to join Betsson Group as our new full time CRM Coordinator - Sportsbook Global Promotions.
Betsson Group is seeking a self-driven and detail-oriented CRM Coordinator with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts. In this role, you'll execute global promotions across multiple brands and markets designed to engage and entertain the group’s wider customer base beyond the gameplay.
Key Responsibilities:
- Project Management: Use JIRA to manage global promotions projects and tasks, and maintain effective communications with all teams and relevant stakeholders.
- Execution: Oversee the end-to-end execution of the global promotions calendar.
- Player Rewards: Configure player rewards and bonuses within the campaign systems.
- Localisation: Collaborate with local copywriters to ensure full localisation of global promotions materials, transforming global mechanics into local messages.
- Quality Assurance: Upload and test customer-facing communications (e.g., SMS, emails, landing pages, onsite messages, banners, push notifications) for promotions, ensuring all assets are fully QA'd, approved, and ready for the scheduled launch.
- Monitoring: Monitor the "shop window" to ensure all promotions are displayed correctly across our products and that the customer journey is working as intended.
- Support: Act as the main point of contact for our support team regarding customer queries related to global promotions, and collaborate closely with them to optimise customer journeys and reduce contact-drivers.
- After-Hours Support: In addition to standard office hours, you will also work on a roster alongside other Global Promotions CRM Coordinators to provide after-hours support on any incidents relating to CRM promotions.
Requirements:
- At least one years’ experience from igaming or from a similar CRM role in another industry.
- Experience working with Jira, HTML, and Excel.
- Genuine interest in Sportsbook.
- Strong project management skills, enabling you to handle multiple campaigns and tasks concurrently.
- Excellent written and verbal skills in English.
- Understanding of player bonuses and incentives.
- Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush.
- Experience working in a multi-brand and/or multi-market environment.
- Proficiency in Spanish, Portuguese, Greek, Latvian, Polish, or one of the Scandinavian languages is a significant plus.
Location: 🌍
Based at our vibrant headquarters in Malta, you'll enjoy a fantastic work environment and the opportunity to contribute to the success of a thriving iGaming company.
Relocation: 🛫
We offer excellent relocation support to make your transition to Malta smooth and enjoyable.
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
