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CRM Coordinator - Onboarding
Betsson Group is seeking a self-driven and detail-oriented CRM Coordinator with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.
In this role, you'll be part of the team responsible for the successful end-to-end delivery of Welcome Offers and player communications for newly registered customers across a variety of the Group’s brands, markets, and products.
As a CRM Coordinator in the onboarding team, you will actively support daily operations, contributing to initiatives designed to attract new customers and convert sign-ups into first-time depositors.
🔑 Key ResponsibilitiesEmail Marketing
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Support CRM Managers with the creation of customer emails for conversion campaigns and welcome communications across various brands, markets, products, and languages.
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Ensure global and local sponsorship deals are effectively integrated into the onboarding journey.
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Collaborate with copywriters to ensure content is compelling, on-brand, compliant, and localised.
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Implement dynamic content and interactive elements to enhance user experience and engagement.
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Test emails across clients for consistent rendering and performance.
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Monitor key metrics (open rate, CTR, conversions) to assess effectiveness.
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Review competitor campaigns regularly to stay ahead in email marketing.
Landing Pages
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Support CRM Managers in creating high-converting, visually engaging landing pages aligned with external marketing campaigns.
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Collaborate with designers and copywriters on A/B testing and UX.
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Optimise all pages for mobile responsiveness and performance.
Project Management
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Use JIRA to manage CRM projects and communicate with stakeholders.
Supporting CRM Managers
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Map onboarding journeys and identify key touchpoints to improve conversion.
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Work with product and market teams to drive implementations.
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Assist in daily ops such as player rewards configuration and content localisation.
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Copywriters & Design Team – Collaborate on content and visuals
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CRM Online Comms Design Manager – Improve templates and features
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CRM Projects & Solutions – Provide feedback on CRM tool enhancements
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Product & Local Market Teams – Coordinate on journey mapping and execution
Must-Have
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Minimum 1 year of iGaming experience
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Experience working in WordPress or similar CMS
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Ability to follow detailed technical instructions
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Interest in online casino, poker, or sportsbook products
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Strong project management and multitasking skills
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Excellent written and verbal English communication skills
Nice-to-Have
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Language skills in Spanish, Portuguese, Greek, Latvian, Polish, or a Scandinavian language
💼 This is a unique opportunity to work in a fast-paced, multi-brand, multi-market environment where innovation, creativity, and collaboration are at the core of everything we do.
Apply now and be part of something extraordinary.
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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