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CRM Coordinator - Early Life Retention
Betsson Group is seeking a self-driven and detail-oriented CRM coordinator with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.
In this role, you'll be part of a team that are accountable for the successful end-to-end delivery of below the line (BTL) early life retention offers and communications across a variety of the group’s brands, markets, and products.This entry-level role is perfect for individuals eager to kickstart their career in customer relationship management (CRM). It offers a unique opportunity to gain hands-on experience in CRM and email marketing, while learning about the latest CRM tools and strategies. As a CRM Coordinator, you will actively support the daily operations of the CRM Early Life Retention team, contributing to initiatives that optimises the early customer experience to build long-term loyalty.
Email Marketing:
- Support the CRM Managers with the creation of customer emails for below the line (BTL) Early Life Retention campaigns across a variety of brands, markets and languages.
- Collaborate with copywriters to ensure email content is compelling, on-brand, compliant and localised.
- Implement dynamic content, personalisation, and interactive elements within the email to enhance user experience and engagement.
- Test emails for compatibility across different email clients to ensure consistent rendering and performance.
- Monitor email performance metrics, such as open rates, click-through rates, and conversion rates, to assess the effectiveness of emails.
- Regularly review competitor campaigns to ensure that Betsson Group remains competitive in the email marketing space.
Project Management:
- Use JIRA to effectively participate in managing CRM projects and communicate with all teams and relevant stakeholders involved.
Support CRM Managers:
- Assist with the day-to-day operational tasks. These tasks may involve creating landing pages, setting up journeys, configuring player rewards, uploading banners and content to the website, as well as requesting and coordinating design, content creation, and localisation.
Main Stakeholders and Type of Interaction
- Copywriters & Design Team: Collaborate with copywriters and the design team to develop engaging global and local content and visually appealing artwork for emails.
- CRM Online Comms Design Manager: Collaborate with Manager to improve email templates and customisable features.
- CRM Projects & Solutions: Offer feedback on enhancements to CRM tools and features.
- A minimum of one year of experience in the iGaming industry or relevant experience related to the role.
- Ability to understand and follow detailed technical instructions.
- Genuine interest in the online Casino sector.
- Good project management skills, enabling you to handle multiple campaigns and tasks concurrently.
- Excellent written and verbal skills in English.
- Experience from Salesforce Journey Builder.
Nice-to-Have:
Proficiency in Spanish, Portuguese, Greek or Latvian language
💼 This is a unique opportunity to work in a fast-paced, multi-brand, multi-market environment where innovation, creativity, and collaboration are at the core of everything we do.
Apply now and be part of something extraordinary.
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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