Acquisition & Affiliate Manager

Job Description
Betsoft Gamin in Malta is looking to recruit an Acquisition & Affiliate Manager to join their team on a full-time basis. Reporting to the Head of Casino, you will acquire potential players for our rapidly growing online social casino brand, while leveraging self-serve programmatic ads platforms to scale our player acquisition efforts. Another focus of the role is to develop and execute B2C affiliate strategies and acquire, maintain, and optimize business relationships and partnerships in order to successfully meet business/marketing KPIs and boost revenue growth. Analysis of KPI and ROI data will be part of this mix and you need to be well acquainted with these techniques.

Key Responsibilities:

• Day to day management of the Acquisition budget as well as preparation of yearly budgets and plans in close cooperation with the Head of Casino and General Manager;
• Develop strategic marketing initiatives, including media buying and key affiliate accounts with a primary focus on North American markets;
• Develop, expand, and nurture relationships with new and existing affiliate partnerships;
• Acquire new affiliates by identifying and setting up Affiliate Marketing opportunities;
• Test, explore and develop new targeting opportunities through campaign trends, analysis, and industry insights to acquire high-quality users;
• Launch acquisition campaigns in a systematic manner to target the right audience with the right message;
• Data analysis and ad-hoc reporting that drives user acquisition, retention, and monetization for social gaming products;
• Optimize acquisition campaigns based on defined ROAS, CPI, CPA, CPD, and other KPIs;
• Creative Concepts: research the market and the target group of users and define creative concepts that can attract more users;
• Full accountability for the performance and close cooperation with Marketing, Product, and social media teams to ensure functionality and measurability of funnel performance;
• Execute the creative request from building the concepts to producing tens of different variants in an effort to improve the efficacy of creatives (A/B testing);
• Monitor trends and developments in the media landscape. Either through in-house capacity or via third party relationships and capitalise on the right opportunities;
• Provide weekly/monthly comprehensive acquisition report and share with internal stakeholders;
• Travel (as needed) to meet and develop relationships with both new and existing affiliates; attend conferences and various networking events.

Qualifications:

• Multi-year experience in an acquisition marketing role with specific hands-on experience with social media, online advertising, and/or Google Ads
• 3 years of Industry experience in online casinos, with a particular emphasis on social gaming/Sweepstakes.
• Familiarity with CTR, CVR, CPI, ARPU, Retention, and LTV.
• Awareness of the latest trends and acquisition marketing techniques.
• An understanding of the North American market will be advantageous & experience in unregulated markets.
• Existing contacts at key publishers, media agencies and affiliates, relevant to the target markets, will be advantageous.

*Please note: this job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

Betsoft Gaming:
Over the past decade, Betsoft has earned a reputation as one of the world’s premier producers of high-quality gaming products. We offer an unparalleled level of service, backed by a solid team of experienced account managers, engineers, software developers, game designers, graphic artists, 3D animators, and marketing specialists. In addition to our large inventory of cinematic 3D games, our product suite also includes a full-featured casino management platform. Betsoft’s commitment to excellence has made us a leader in our space. In keeping with this pledge, we have pursued and obtained independent certifications and licensing in numerous gaming markets. As a result of these efforts as well as the quality of our products, we have secured a loyal client base. We currently service a wide variety of operators throughout both Europe as well as the Americas.