Database Marketing Manager
The Stars Group

Database Marketing Manager

Central Malta
Account Management
Posted date 09/05/2018 |
Closing date 08/06/2018
Full Time Experienced

The Group CRM Team, based in a variety of our office locations, is responsible for targeted campaigns to improve the experience of customers at all stages of the Customer Lifecycle.

The role requires a Database Marketing Manager with experience using IBM Unica Campaign (or similar CRM tool, such as Oracle Eloqua or MS Dynamics) to assist the team with the technical implementation of the agreed campaigns. You will have previous experience using an automated CRM Marketing tool, as well as significant experience in the implementation of Customer Offers and delivery of Customer Communications. You will show a deep understanding of CRM automation and will demonstrate strong logical reasoning skills and exceptional attention to detail.

Key Responsibilities:

  • Implementation of automated CRM programs for agreed campaigns, using the IBM Unica Campaign tool, on-time and accurately for a varied stakeholder base
  • Focus on delivering automated CRM functionality, providing scale economies across a large customer database
  • Provide advice and assistance to stakeholders around measurability of campaigns, implementing the necessary elements into campaigns for ongoing analysis and improvement
  • Based on business needs identified and agreed, work closely with the CRM Platforms and Software Development teams to implement new Unica Campaign functionality
  • Provide input re automation on new campaign concepts
  • Support the Promotional and Marketing Teams as required, assisting with the implementation of their approved campaigns
  • Provide regular performance reports on initiatives in collaboration with Business Intelligence, including performance against KPIs, to the Head of CRM Automation
  • Demonstrate a strong logical and organised mindset, with an absolute focus on right-first-time
  • Manage the documentation of agreed campaigns both for the Marketing Department and Customer Service department.

Skills and Capabilities:


  • Previous experience using IBM Unica campaign or a similar large database CRM tool
  • Experience of implementing Campaign Management / CRM systems in a multi-channel environment
  • Experience of implementing targeted, trigger-based customer communication programmes - in particular Email, SMS, Push, and Direct Mail.
  • Strong logical reasoning skills, coupled with exceptional attention to detail and accuracy
  • Strong interpersonal skills and the ability to work under pressure, balancing the requirements of a number of key stakeholders
  • Customer-focused and passionate about improving the customer experience
  • Strong analytical abilities and a good understanding of Statistics and Experimental Design
  • Ability to work independently and manage multiple activities simultaneously
  • Driven self-starter with the ambition to progress within the company.


  • Past employment experience within the Gaming Sector
  • BA/BSc or equivalent qualification

Our values:

  • Focus on the customer
  • Work as a team
  • Strive for excellence
  • Have courage
  • Show passion

Our Culture

“The best Company I have ever worked for: I have been working at The Stars Group full-time (More than a year). Great people, great benefits and amazing perks. The Company genuinely values its employees. Fun products. Amazing offices. Inspirational Leaders who are passionate about the brand and the product. Really friendly and down to earth CEO. My boss is great!” - Glass Door - published Jan 2015.

The Incentives

The salary for this job is based on experience, so whilst we are not able to provide such details at this stage, we can confirm that we do offer an excellent salary and benefits package. Our benefits include a discretionary annual performance bonus, premium health and dental insurance for you, your partner and your children (providing you all live at the same address), and a generous company contribution into a private pension scheme every month.

We have an Employee Assistance Programme where you receive complimentary and confidential support from professionals who offer independent advice 24/7. To support you in developing your skills and career, we will provide ongoing training.  

We contribute €5.25 daily towards a lunch allowance and in addition, there is free fresh fruit, snacks and drinks. As an advocate of work life balance, we offer PIA; an annual personal interest allowance where we encourage personal learning outside of working hours; e.g. driving lessons, cookery classes and circus training (to name a few that our people have used this towards).

About us:
Stars Interactive is a division of The Stars Group, ultimate owner of industry leading gaming brands including PokerStars, PokerStars Casino, BetStars, Full Tilt, PokerStars Championship, PokerStars Festival and MEGASTACK. Collectively, these brands have more than 111 million registered customers, forming one of the largest online gaming businesses in the world. We provide gaming experiences designed to make our platforms the favourite iGaming destinations for customers everywhere. This role is in the Group’s  Malta service office in the Group Marketing department


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