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Senior Gaming Insights Analyst
Excellent opportunity to join Betsson Group as a Senior Gaming Insights Analyst!
As a Senior Gaming Insights Analyst, you will be the analytical partner to our commercial gaming teams and will deliver high-quality insights and performance analysis covering areas including, but not limited to, game selection, customer experience and product optimization, to help those teams drive commercial performance. You will show how new games perform and set a benchmark of what good looks like across our different regions and 20+ brands.
Responsibilities:- Define, track, and visually share Gaming KPIs to showcase how the products are performing against our long-term objectives
- Proactively seek out and address any existing data/information gaps and provide actionable insights and recommendations that add commercial value
- Monitor key performance metrics in accordance to set targets, primarily revenues, acquisitions and player activity, forecast and flag underperforming metrics to stakeholders
- Collaborate with the Gaming team to create and communicate reports, dashboards and insights on our customer experience and gaming performance:
- Drive incremental revenue through optimal product selection and deployment by market
- Optimise space above the fold and minimising game cannibalisation
- Analyse how our customers consume our games online, understand user journeys and customer behaviours
- Analyse impact of new product launches with the aim of concluding if objectives and goals are achieve
- University level Bachelors degree
- At least three years of relevant experience in data analysis / commercial analysis; iGaming experience a strong plus.
- Experience working in cross-functional teams
- Experience working with complex datasets and presenting insights to the relevant stakeholders
Key Technical Skills:
- Strong Excel skills
- SQL and/or Snowflake knowledge
- Experience with Power BI or another similar visualization tool a plus
- Competence with a programming language is a plus, especially Python and R
- Google Analytics knowledge, or a similar web analytics tool, of benefit but not a must
Apply now!
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
