The Brand Manager will be accountable for consumer and market trends-driven opportunity identification and development of marketing strategies and programs to drive profitable volume growth for the Beer brands.
Key Responsibilities:
Accountable for developing and implementing brand strategy and key initiatives to ensure profitable growth of volume and revenue.
Accountable to deliver, together with HOM and sales, brand annual and monthly targeted volumes, NSR, gross margin and NC for assigned brands.
Accountable for planning and execution of all communications and media actions on all channels, including online and social media.
Accountable for creating and managing the annual activity calendar to establish and maintain product branding and achieve targeted volume, revenue and margin growth.
Shared responsibility with other team members to exchange best practices, and support development and implementation of processes and projects for the benefit of the brand, department, and the company.
The Brand Manager will be accountable for consumer and market trends-driven opportunity identification and development of marketing strategies and programs to drive profitable volume growth for the Beer brands.
Key Responsibilities:
Accountable for developing and implementing brand strategy and key initiatives to ensure profitable growth of volume and revenue.
Accountable to deliver, together with HOM and sales, brand annual and monthly targeted volumes, NSR, gross margin and NC for assigned brands.
Accountable for planning and execution of all communications and media actions on all channels, including online and social media.
Accountable for creating and managing the annual activity calendar to establish and maintain product branding and achieve targeted volume, revenue and margin growth.
Shared responsibility with other team members to exchange best practices, and support development and implementation of processes and projects for the benefit of the brand, department, and the company.
Requirements
3 year of experience in a similar role
FMCG Experience
General Soft Drinks Co Ltd: General Soft Drinks Co Ltd is responsible for manufacturing a wide range of soft drinks across Malta. We do this for brands owned by The Coca-Cola Company (TCCC) including Coca-Cola, Diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, and Kristal. We are an independent Coca-Cola bottler and are the sole licensed bottler for products of TCCC in Malta. We employ over 240 people in Malta and Gozo at our manufacturing site, offices, and distribution centres. Our Company is committed to minimizing the environmental impact of our products and operations, with a particular focus on recycling, water stewardship energy, and climate protection. Through our sister company, GSD Marketing Ltd we sell and distribute TCCC products manufactured in Malta as well as import, sell and distribute other TCCC products including Nestea, Cappy Juices and Powerade. We also import, sell and distribute other brands including Monster, Bavaria, Stella Artois, Berlin Beer, Lowenbrau, Café Mauro and Evian on behalf of other brand owners.