CRM Coordinator (Sports)

As a CRM Coordinator (Sports), you will be responsible for planning and executing CRM Sports campaigns across multiple regions on time and to a high standard.

We are keen to welcome candidates for the role of CRM Coordinator (Sports) within the CRM team based in Malta. You will support the team in the daily tasks such as planning, testing, executing and analysing CRM campaigns.

You will be able to work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure.

The role requires delivering plans across multiple territories; ensuring localised, industry- and marketing-focused best practices are applied whilst adhering to all relevant regulatory and marketing standards.

You will be a self-starter who is comfortable with working with large data sets and learning complex systems, with a passion for sports and an understanding of customer behaviour, including a knowledge of the promotions that appeal to our customers.

Preferred Skills, Qualifications and Experience:

• Excellent organisation and prioritisation skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
• Passion for sports and a good understanding of what appeals to and drives engagement with our customers.
• Understanding of sports betting mechanics, promotions and KPIs is an advance.
• Comfortable in using CRM tools; customer data and engagement platforms.
• Previous CRM experience would be an advantage.
• Strong numerical and analytical skills, with the ability to use a range of data insights and sources.
• Results-driven with the desire to test, re-evaluate, optimise, and test again.
• Leading by example to demonstrate qualities of a strong team player.
• Demonstrating resilience, enthusiasm, and a can-do attitude in the face of change.
• Exceptional communication and interpersonal skills.
• Ability to handle confidential and privileged information with sensitivity.

Main Responsibilities:

• Building and driving campaigns to engage customers.
• Ensuring all Sports CRM activities adhere to quality standards, regulations and brand guidelines.
• Analysing campaign performance and clearly articulating insight into how to improve engagement.
• Following existing strategic decisions and guidelines.
• Developing CRM knowledge and expertise.
• Collaborating closely with stakeholders to meet the needs of the department and the Company.
• Recognising commercial opportunities, gathering, and analysing key information prior to making a commercial decision.
• Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.
• Encouraging a data-driven culture within the team and monitoring customer behaviours to optimise performance.

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