Brand Specialist

Foster Clark Products Ltd in Malta is currently looking to recruit a Brand Specialist to join their team on a full-time basis.

Job Role:
Reporting to the Brand Manager, the Brand Specialist will support in developing and executing marketing programmes and activities.
The role will also plan for materials to be available as per marketing plans in the relevant locations and constantly keep track of all requests of the sales and marketing teams, following up with the relevant agencies or vendors to ensure on-time execution.

Key Accountabilities:
Trade Marketing Material Development

• Coordinate and work with the Brand Managers by providing them insights into new concepts and materials that could be used in Foster Clark
• Take the lead in coordinating and developing the trade marketing materials required for different campaigns internally and externally
• Create and maintain a trade marketing material guide providing inputs to our sales teams on the relevant trade marketing material available
• With the brand managers, maintain an exceptional guide of our main competitors annually about our trade marketing material development.

Trade Marketing Material Procurement & Deployment

• Work with Brand Managers to deliver the relevant planograms and trade marketing material execution guides for our distributors – both existing and new product launches
• Coordinate with the different sales teams on the quantity and type of materials required by the market
• Coordinate and negotiate the development, quality and best price of different trade marketing materials with vendors managing the order quantity and inventory levels internally
• Take the lead in procuring trade marketing materials on time considering the relevant lead times from different vendors and the required shipment times to market
• Follow up and coordinate with the different sales teams and warehouses to ensure the on-time shipment and procurement of the relevant materials to all markets.

Support Campaign Deployment and Follow-up

• Support and actively participate with the brand team in the development of key visuals for the different campaigns providing input where required for execution
• Support the brand team by monitoring and following up the on-time deployment of campaigns with the sales teams across markets highlighting where there are challenges
• Support in the preparation of product fact sheets for all new products.

Administration & Reporting

• Support the Marketing Team in the raising and settlement of purchase orders
• Maintain a tracker of the procurement and shipment of all materials to all of our distributors and the status of deployment of our relevant campaigns
• Support the brand team in any relevant reporting as and when required.

Ideal Candidate Profile:
Education

• A degree in Marketing, Digital Marketing, or any Business Administration related field.

Experience

• Prior experience in Product, Brand or Trade Marketing and working with marketing agencies.

Technical skills

• Project management capabilities and experience working with cross-functional teams
• Able to manage spend and budgets and negotiate and manage vendors
• Knowledge of promotions and marketing materials used to activate products in trade
• Knowledge of different media platforms in use and experience in contacting vendors
• Knowledge of basic retail execution including planograms, displays and merchandising principles
• A creative thinker who can provide input into new product visibility, availability, and communication initiatives
• Advanced skills in Microsoft Office products and any ERP system.

Competencies

• Attention to detail
• Action Orientated
• Customer Service Orientation
• Verbal & Written Communication
• Monitoring & Measuring.

Travel

• Not Required.